Michelob Amberbock Site Concepts

Michelob Amberbock, the craft side of a brand with a storied history. These site designs give a new and decidedly hip face to the beer, one not based on darts and your father’s oak bar. Ranging from textural and nuanced to progressively traditional to clean and contemporary, these concepts speak to different aspects of both the brand and the target audience. All convey a new sense of personality without losing the flavor of tradition and quailty that has become the hallmark of Michelob Amberbock.

Again, I led the visual aspects of this project and was a key contributor on the conceptual aspects of the redesign. sadly, changing priorities at Anheuser Busch left the project unfinished.

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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