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MOZO Shoes Brand Package + Site

With brands like UGGS and Simple on their roster, the Deckers Corporation had a PROVEN track record for bringing great “brands on the verge” into their brand family. MOZO was no exception.

Designed with the belief that chefs are lateral athletes — moving fast on their feet for grueling 14 hour shifts, MOZO delivers unequaled comfort. Like a Kershaw Shun knife or an Imperial gas range, a MOZO shoe is an essential tool for the professional chef.

I led a full rebrand of MOZO. It started with a rework of the mark and wordmark, progressed to packaging, business papers, collateral and a complete relaunch of the MOZO site. In this case, all of the work was my personal positioning and design work.

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1 reply on “MOZO Shoes Brand Package + Site”

Mozo Shoes are terrific. I have had a pair for about 8 years and had been looking for a new pair. Glad they are back out. They are great casual shoes and more comfortable than a tennis shoe. Please don’t change the foot bed. I live in Michigan and you can’t beat them for traction on slippery snowy days.

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