4ORCE Feature Wall + Interior Design

This project has been not only a labor of love, but also pure, unadulterated fun for me. I have acted as the interior designer / installation artist / signage artist for NGAGE / 4ORCE. I worked with agency owner Dan Curran and architectural firm SPACE on the main layout and it was Dan’s vision to move beyond creating just another loft space in St. Louis. That vision was the basis for my work.

The main signature feature of the space is a large sculpture wall in the lobby that is entirely my concept and design. The wall uses light, texture and materials to create a truly dramatic effect with a bold, almost overwhelming presence. Though visitors comment on the space as a whole, the wall is the most talked about portion of the entire space design.

The rest of the space uses a mix of bold and muted color blocks over a base of bright white to establish an almost museum or lab-like quality. The artistic accents in the space are a mix of architectural salvage and poster art including one large 9-piece authentic Soviet piece from my personal collection that acts as a major accent in the main conference room. I personally selected a vast majority of the art and I placed all of the artistic features in the space based on lines of sight and the space as a whole. The overall effect is very much an homage to the interiors of the German Bauhaus school with a splash of the sensibilities of American Pop artists of the 1960’s.

The signage for the space uses both oversized lightboxes with 3-D lettering for impact and door applications with extensions of the 4ORCE brand on them. They round out the space with a clean, usable visual language with a wink and a chuckle.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Purina Petcentric Redesign Concept

This redesign of pet products giant Purina’s Petcentric website is about the balance between clean, usable layout and gestural design touches. The site uses a “boutique-ish” feel to establish visual interest and build on the popularity of the personal touch of neighborhood pet stores — giving a more personal face to the Purina corporation. Overall, a very fun approach to the rework.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Brainfül Wordmark + Mark + Shirt

With a speakers series featuring luminaries like the head of the FBIs cybercrime division for Missouri and Dr. Elaine Mardis of Washington University’s Genome Center, internal training initiatives and great workshops, BRAINFüL is a compelling way that 4ORCE keeps its employees informed and inspired.

This logotype, created to echo the main 4ORCE wordmark, was built with all custom letterforms. The result is progressive and futuristic with a slight retro appeal.

The mark itself is both eye-catching and whimsical and speaks to the other 4ORCE iconography I developed for the brand. The juxtaposition of imagery within the mark brings a smile.

The shirt design is bold and clean, everything a truly memorable t-shirt should be. Pure fun.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Express Scripts “Wise Up” Campaign

This campaign, targeted at large organizations, uses the concept of “social norming” to increase participation in a home delivery prescription plan. The idea was to devise a catchy, punchy way to engage consumers and encourage a “bandwagon” mentality to spread through a company, increasing participation and bringing both the consumer and the organization large savings.

We came up with the concept “Wise Up” as a playful and attitudinal way to bring to life this “social norming” idea — “everyone is doing it and you should too because it would be stupid not to.” Visually, the campaign uses bold, visually arresting graphics to cut through the clutter of the corporate / retail end environment. I brought a custom campaign identity to the mix, digital and print executions rounding out the package.

Mark, site and poster collateral shown here. Campaign goal poster also shows end-user-generated handwritten text to show participation progress.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Principia College Viewbook

Great college educational opportunities are all about personal touch. The appeal of smaller schools is that they afford students those unique “touchpoints” throughout a student’s college time that make for lasting memories and life-changing experiences. Those concepts are at the center of this viewbook.

Conceptually, the book is built around 10 central differentiators that best describe the unique aspects of the Principia College experience. The concepts are each expressed in different ways at the college and the book brings that to life for prospective students.

The design itself is immersive with bold typography and large, compelling photgraphy and leverages the idea of “personal touch” through a layered, “hand-wrought” approach.

Shown here in cover and sample inside spreads.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

White Hat Advisors Brand Package

Marketing consultancy White Hat Advisors was looking for an identity that pulled in President / Founder Stuart Jenkins’ Montana ranch roots while building on the idea that “good guys wear white hats.” My solution was bold, iconic and memorable. The mark itself has a timeless quality that brings home the “good guys wear white hats” idea with a white hat that echoes the shape of a halo. The business papers are also designed so each employee’s initials could be a part of the design. In the words of the client, Mr. Jenkins, “I don’t know how you conveyed everything we wanted to, but you nailed it.”

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

The Walk Site Concept

This visual approach for depression awareness organization The Walk balances information design principles with a bright personal call to action. I designed this around the central concept that although the issue of depression awareness is a serious one, advocacy marketing for the cause does not need to be stiff or dark. The result was at once compelling and visually involving.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

4ORCE Brand Package + UX Lab Brand Package

NGAGE has become 4ORCE. It’s a compelling rebrand that embodies a reimagining and broadening of the agency scope and capabilities.

I created the new 4ORCE mark as a subtle nod to the existing NGAGE brand I developed. It is bold and progressive and uses custom-created letterforms to convey a sense of “digital.” The brutish nature of the type also brings a decisive strength to the brand as well.

One major portion of the agency’s expanded service offerings is the opening of our new User Experience Lab. I created custom brand elements for that as well, building on the main 4ORCE letterforms. The result has the same sense of presence as the main mark with a touch of “science fiction” sprinkled over the top.

I also created custom iconography as a part of the overall brand to show the unique blend of services present at 4ORCE. Though capturing complex concepts like “Insights and Intelligence” might appear difficult, I approached this with clarity and a touch of whimsey at the forefront of my thought. The icons are stylish and do capture both the essence of the departments themselves with a smile.

– – – – – – – – – – – – – – – –

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\