White Hat Advisors Brand Package

Marketing consultancy White Hat Advisors was looking for an identity that pulled in President / Founder Stuart Jenkins’ Montana ranch roots while building on the idea that “good guys wear white hats.” My solution was bold, iconic and memorable. The mark itself has a timeless quality that brings home the “good guys wear white hats” idea with a white hat that echoes the shape of a halo. The business papers are also designed so each employee’s initials could be a part of the design. In the words of the client, Mr. Jenkins, “I don’t know how you conveyed everything we wanted to, but you nailed it.”

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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