Pear Tree Packaging

The Pear Tree Restaurant is a jewel of fine dining in Bevier, Missouri with a national reputation for food excellence and peerless service. When the Pear Tree does something, it does it right. That’s the central theme behind a new line of packaged foods from The Pear Tree. This packaging for fine croutons made from the best ingredients and artisan breads captures this central belief while introducing a new, more contemporary flavor to the restaurant’s face to the world. At once modern, bold and approachable this design communicates the exciting new feeling of this new chapter for The Pear Tree brand. This is the first of a series of packaging assignments including a flight of salad dressings and BBQ sauces. I will post those as developed and roll this into a single case study.

Also shown: Two additional concepts for the package that we’re not selected but were compelling in their own right.

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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