UPBrand Storybook

Delivering world-class creative and brand clarity across the full range of channels and client areas of focus is the UPBrand mission. This “storybook” for the agency tells that story.

Built upon the “signature style” I had previously developed for the brand, this piece acts as the most complete exploration of that style in print to date, bringing an artful flair to the Bauhaus-driven grid present throughout the agency’s materials. The piece balances iconography and razor-sharp typography with rich photography, color blocks and whimsical vintage illustrations to create a unique approach. Overall, it’s a very inventive and engaging piece and was a ton of fun to create.

I also functioned as concept lead and copywriter on a good portion of this as well.

Shown Here: Cover Detail and Interior Spreads

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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