STL Symphony “Naughty” Campaign Concepts

In my work life, I have the privilege of calling the internationally known St. Louis Symphony a client. I’ve shown some of my work for them here before. Simply put, the classical music scene ain’t what it use to be — exciting things are afoot. These engagement concepts show a bit of that new spirit. Fun, irreverent and just a touch naughty, these designs highlight the darker, more subversive side of an avant-garde Prokofiev classic. These are concepts that were not selected, because we actually have some other ideas that are more fun than this (I can’t wait to see those come to fruition), but I had a ton of fun designing these and they had an undeniable beauty. I wanted to share them here.

Shown Here: Posters and Detail

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“Showdown” Movie Poster

This poster for independent filmmaker Brant Hadfield’s surreal war opus “Showdown” is a feast of texture and style. The interplay of illustration, photography, color overlays, type and texture creates a rich, heady effect that underscores the grit of war, the intensity of the performances and the film and the surreal quality of the story here. The client loves the piece.

Shown Here: Full Poster + Texture Detail

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Pear Tree Dressing Packaging Suite

Carrying forward the packaging redesign I started for gourmet brand The Pear Tree, I recently created a new packaging suite for their signature dressing selections. Fresh, clean, contemporary and eye-catching, these designs capture the spirit of the brand while generating new interest in the product among a sea of sameness in the supermarket refrigerated dressing section — see in-store photos below to get a sense of the “pop” inherent in this graphic approach.

Shown Here: Flat Label Designs and In-Store Photos of Packaging

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“Word Play” — 2012 Design Project / Post 01

With the (formal) end of my first film poster project, I’ve been lining up my project for 2012. It’s important for me to have something like this, a larger story and a client-free art / design project. Exploration of this sort is the lifeblood of any successful creative.

With one project for 2012, I will be engaging in “WORD PLAY.” I will be taking the best lines from our urban poets, the masters of rhyme from the rap game and exploring typographic posters built on experimental type design and the interplay of the language itself. On the heels of bold, red posters from last year’s design project, I am restricting myself to a muted, neutral color palette.  I will be posting posters as I am able.

Shown Here: Post 01

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“My Film Chronicle” Move Posters — An Ending and a Beginning

I recently completed a year-long personal art / design project and wanted to acknowledge it here. Here’s the description from the site itself:

I love film. This site is a new extension of an attempt to chronicle the films I am seeing so I can look back with some sense of continuity. I pass no judgment on the films themselves here. I am merely creatively recording what I am watching from January 1, 2011 forward. Inspired by the historic work of Saul Bass and contemporary designers like Olly Moss, I felt moved to attempt to distill the essence of each film into a poster using only two colors (red + black) plus the color of the paper itself and employing as few elements as I can in the design.

74 posters later, the year came to an end. What a fun project! I will now be broadening the concept to challenge myself on classic films from my favorites.

Shown Here: Selected Posters, Please Visit the Site for More.

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http://myfilmchronicle.tumblr.com/

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UPBrand Shirt

The great thing about extending the brand for a creative branding agency is the freedom. With agency branding, breaking the rules in unexpected ways is expected. At an agency, being off brand is essential to the brand.

That’s where this shirt comes from. Bold, avant-garde, progressive and hip this one says a lot about where UPBrand is headed as a brand and the fun one can have with just one color.

Shown Here: Front and Back Shirt Designs

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PCL Construction Houston Ad

PCL Construction, a $6 billion international construction giant, the largest construction company in Canada and now #6 in America, asked UPBrand to help them further strengthen their brand position in the U.S. and abroad. To that end, I designed an arresting series of ads meant to generate awareness and interest in PCL’s expansion into the Houston area. This ad had a wonderful layered quality, creating interest through texture, nuance and dimension. In total, a very fun awareness ad for a great company.

Shown Here: Full Ad

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