STL Symphony Save Powell Hall Campaign

The Boston Symphony tweets: “Ha. Ha. Amazing. :-)”

The Riverfront Times says: “Save Powell Hall: Concert Marketing Doesn’t Get Any Better Than This”

From STLToday: “SLSO begs public: Save Powell Hall!”

An LA arts and music blog crows: “…By far, the best orchestral marketing and advertising effort I’ve seen lately — probably ever — is St. Louis Symphony’s “Save Powell Hall” campaign.”

STLMag.com states: If we don’t take action now, Powell Hall is going to explode.

And… The St. Louis Business Journal, too.

I love creating disruptive marketing solutions. I feel it’s been a hallmark of my career. This very recent campaign for the St. Louis Symphony was a wonderfully fun example of that.

I acted as the concept, design and copywriting lead for the campaign, creating the initial idea, flowing it out to a signature style for the campaign, penning copy throughout and creative directing any other moving parts with the Symphony’s internal team and contract specialists. The campaign featured postering, an engaging website that acted as a hub for the campaign, outdoor applications (both for billboards and metro transit stops) and a “viral-style” video shot by Brant Hadfield with SFX and production by Terry Coolidge.

All of the coverage for the campaign was gratifying to see, but the fact that sales were up was the real “reward,” here. In all, a fun and engaging solution for a gem of the nation’s arts landscape.

Shown Here: Campaign Video, Mark Design, Sample Poster & Wheatpasting, Website, Sample Outdoor Applications and Poster Concept

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

One Comment

  1. Nice to see that the final execution remained true to the original concept, while at the same time, benefitting from some fine tuning and more pointed call to action.

    I hope that http://www.savepowellhall.com stays live so that the good work can be referenced in the future.

    It seems that by all accounts, the campaign was a complete success. Bravo.

    Reply

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