“What if They Were ‘FACTORY?'” Album Cover Series

Peter Saville was the Creative Director / Graphic Designer at the legendary Factory Records from its founding in 1978. His work for bands on the label like Joy Division, New Order, A Certain Ratio and Orchestral Maneuvers in the Dark (among so many others) coupled with his post-Factory work for a full range of acts including Roxy Music, Ultravox, Duran Duran, King Crimson, Wham! and Peter Gabriel was nothing short of seminal. Just gorgeous, highly influential work that helped inform and shape so many of us in the field “of a certain age.” You can see a solid sampling of Mr. Saville’s work here :: http://www.hardformat.org/designers/peter-saville-designer/ — AND — http://www.petersaville.info/sleeves/

In tribute to Mr. Saville’s work and in the spirit of Mr. Saville’s sense of exploration, I have taken 25 classic albums and redesigned their album covers in answer to the question “WHAT IF THEY WERE ‘FACTORY?'” It is always VERY fruitful to explore a master’s work from the inside out like this. The awesome thing at this point in my career is that projects like this become a strong fusion of my own sensibilities and the master I am “conversing” with through the project.

One other note is that all of the photography in these designs is my own. I love to take photos and it was a ton of fun to purpose-shoot with these covers in mind.

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Published by David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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