“The Warriors” Poster Series

“Waaarrriiiorsss, come out to play-ee-aaayyy!”

“The Warriors” has fascinated me since I saw it as a young teen in the years shortly after its release. The 1979 NYC gangland classic defined the sub genre of films dedicated to “chronicling” the noble, lawless urban decay at the center of cities like New York as the decade gave way to the 1980s. I loved all of it. Imaginative, iconic, indie and imminently quotable, the film continues to find new audiences.

I am playing tribute to the film with a series of 6 posters portraying 6 iconic “sets” from the film :: The Warriors, The Baseball Furies, The Lizzies, The Punks, The Hi-Hats and The Rogues.

In the immortal words of Cyrus… “Can you DIG IT?”

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PRINTS FOR SALE AT :: http://society6.com/davidedwardjohnson/prints

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“80s Teen Movies” Poster Series

Yep, I was a teen in the 1980s — Irondequoit High School, Class of 1989, baby. LOL! I know… I’m old.

The 80s were such a unique time in our American culture and an awesome time to be young simply because so much of our pop life was focused on being a teen. In tribute to the iconic films, actors and directors of the 1980s and in loving memory of that time, I offer this poster series: “80s TEEN MOVIES.”

As cheesy as it may sound, creating these brought back so many memories. My daughter just entered her teen years and I hope she has as much fun as I did. She’s already way cooler than I ever was and a much nicer person to boot, so she has an awesome start.

THANKS and PARTY ON, DUDES!

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PRINTS FOR SALE AT :: http://society6.com/davidedwardjohnson/prints

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“The Roots of Horror Rock” Poster Series

Simply put, I LOVE horror and I am a HUGE lover of music of all kinds. This work is part of a series I have created paying homage to the bands that fused horror imagery and themes with rock and roll to kick start the sub-genre that we call HORROR ROCK. These are the bands that started it all; the foundational pillars that so many after them have built on. Here’s to the chills and thrills that each of these bands have brought us over the years!

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PRINTS FOR SALE AT :: http://society6.com/davidedwardjohnson/prints

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2-Tone Conceptual Rebrand

Rebranding 2-Tone? Even conceptually, you’re just asking for trouble…

Now wait. Before all of you “rude boys” and girls start screaming “SACRILEGE” and try to string me up by your skinny tie… Please, just hear me out.

Allow me first to say that I am a SUPER fan of all things 2-Tone. The music, the politics, the style, all of it. And allow me to ALSO say that the work of designers John “Teflon” Simms and David Storey on the original seminal brand and style of the 2-Tone label and its artists was hugely influential on me as a visual creative. It all carried a sense of punch, impact and humor that I still strive to bring to my work today. I was but a lad when the label was in full swing, but I had my years in suits and pork pie hats skanking in smoky clubs. I still regard it all as a brief high-water mark on popular culture.

It is only on these grounds that I offer this flight of fancy — a rebrand of the classic label. I’ve given a new mark and new style pieces to the brand here. I attempted to capture some of the basic essence of the spirit of 2-Tone, but have given it more of a pulled back sense of cool. This was a really wonderful opportunity to pay homage in my own way to the brand.

Annnnd, for the purists… YES… I do know that Dekker only recorded for Stiff Records in the 2-Tone era. I’m just playing here.

Shown Here: Identity, Promotional Style Elements and Detail

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Flying R Mopeds Brand Exploration

Warm, chewy pizza, soft velvety gelato, the very beautiful Monica Bellucci… The Italians have given us so much that makes our lives rich and rewarding. And very few things maintain the cosmopolitain, outsider sense of cool that the Italian moped does. That’s exactly what fledgeling Flying R Mopeds of Menlo Park, CA thinks, too.

This brand package exploration draws its inspiration from all of that history and savvy sense of cool. Fun and quirky with a clear nod to the classic moto Euro style of yesterday, the package brings a whimsical elegance and pop to the brand and communicates its essence. I also created custom, hand-done typography for the “R” and “FLYING R” portions of the identity. The other elements in the mix add up to a collection with both a classic flair and a sly wink. Fun.

Shown Here: Sample Advertising, Brand Identity Elements, Business Card (Front and Back), Apparel and Site Design

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The Goddard School Rebrand

In this business, we all have projects that are as rewarding as they are challenging. This rebrand for peerless early childhood educational leader The Goddard School falls directly into that category.

At once contemporary, approachable, bold and authentic, this new approach to the brand breathes a very fresh wind into the sails of the 25+-year-old franchise education provider. I was a creative lead on the project, filling the roles of Creative Director, Lead Designer, On-Set Director, Producer, Motionographer and (in some cases) Copywriter. Operating on a tight timeline, we executed a full rebrand plus campaign-driven materials to better tell the Goddard story. I was very blessed to work with a very talented crew internally at UPBrand that brought the signature style established here to a variety of additional projects not pictured here, a totally first-class DP and shooting crew, a really great editor / video team and a savvy and very hip client on this as well and I wanted to give props.

When the brand was rolled-out to both internal and franchisee stakeholders at an annual event in Florida, I am gratified to say that the work actually inspired some tears from those closest to the brand. A rarity, but always fun to see.

Shown Here: Sample Television Advertising, Brand Identity Elements, Responsive Site Design, Collateral, Print Advertising

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“My Film Chronicle:” Lynch Movie Posters + A New Beginning

In 2011, I chronicled every film I watched for the year in a series of minimalist posters. It was an incredibly fun personal project for me. You can read more about the full undertaking in this post. In 2012, I  shifted my focus to other personal work and on this front, only created selected posters for films I had a special place in my heart for, paying homage to seminal works of the genre from my experience. However, I missed the regular creative discipline of distilling EVERY film into a poster. There are wonderful learning experiences inherent in this type of exploration. Plus, many of my friends (in and out of the design community) told me in no uncertain terms that my new projects were not nearly as fun to watch. So, with all of that in mind, I am bringing back the project for 2013 in its original focus. I will again be capturing every film I watch into a poster capturing its essence, but passing no judgement on the films themselves. I have already uploaded four new works.

Before we move completely on, I did want to share a series of six posters I created over the course of last year paying tribute to the films of David Lynch. As a college freshman in the fall of 1989, I was lucky enough to be invited to a “film series” in an upperclassman’s small apartment. The first film was David Lynch’s surreal masterpiece Blue Velvet. Though it might sound cliche, it was literally like a light had been shined on a dark corner of a room I had been living in for years, but had never seen. Like all great art, it was a doorway — it was a cathartic, watershed moment for me. I have always loved Mr. Lynch’s “challenging” work. It never ceases to inspire and evoke. These posters were a true labor of love for me. Thank you, Mr. Lynch for all of the years of realizing your visions.

Shown Here: David Lynch Poster Series, Please Watch the Site for This Years Films.

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http://myfilmchronicle.tumblr.com/

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UPBrand Hawaiian Holiday Poster Series

Just something that was pure fun, these large-format pieces were created for a 60’s-jet-set themed winter event that UPBrand was hosting. The goal here was simply to capture the spirit and style of the era’s travel advertising with a touch of the warmth and flavor of the island experience itself. Aloha ke akua! 

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Wilburn’s Glen Brand Package

These brand launch materials for boutique natural spring water bottling start-up, Wilburn’s Glen, convey the natural sense of authenticity inherent in the Llano, Texas brand. Based around design principles expressed the Deco, Moderne and WPA architectural jewels studded throughout the Texas Hill Country region, the brand style has a classic modern strength with a hip twist. I created custom typography for the name “GLEN,” giving an ownable center to the identity. Geometric angled lines update and leverage forward classic deco graphic design thematics and symmetry while creating subtle “W”elements throughout the designs. Fun and elegant with a touch of whimsey, this was a joy to work on.

Shown Here: Brand Identity Elements, Packaging and Advertising Samples

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Propper Tactical Brand Launch

I’m pleased to share the final result of the Propper Tactical brand launch. In an earlier post, I shared a colorful and engaging exploratory concept for this assignment. In contrast, the selected approach shown here is rich, textural and “engineered” with a clear lifestyle focus. It was paramount with this brand launch to do something genuinely different; something real for a real, savvy consumer target audience. The iconography and brand elements here speak to the concept of a “tactical system” with integrated imagery and clarity of purpose. Sleek, tactile textures bring touch and a decided sense of quality to the piece while the white graphic bar overlays underscore the central concept of the rank of “officer.” This is a bold, smart brand for well-engineered gear for today’s intelligent tactical law enforcement professionals.

Again, I was the hands-on designer for all of this, a co-concept lead and wrote the line descriptors (“Be Cool.,” Blend.,” “Perform.,” and “Move.”) for the brand.

Shown Here: Teaser Videos, Brand Identity Elements, Hangtags, Sample Advertising, Site Design

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Halloween Event Poster

This one is just something fun and beautiful. Created for a Halloween event at UPBrand, this rich, layered poster was just too evocative and pretty not to share. A highly nuanced blend of vibrant color, historic illustrations, found elements and a bit of Photoshop light and magic come together here with a decided sense of drama. Happy Halloween 2012, all!

Shown Here: Event Poster

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Propper Tactical Brand Concept

Sometimes I showcase here the concepts that aren’t selected. I believe strongly in presenting only options to clients that are both artful and viable. However, of everything presented, only one can make it. This concept for military and tactical icon Propper International is a great example of something that was not selected, but that retains a strength and beauty that makes it worth sharing.

Let me just say, I love these guys. This assignment was a hell of a lot of fun to create and trust me when I tell you that though I really did love the work featured in this post, the concept they selected (and I have since executed) was the right choice and is VERY compelling. Frankly, I can’t wait to show you that work. We’re all very excited for the official launch.

This concept brings a heavy infusion of lifestyle to a powerful new tactical line of gear Propper is bringing to market. Colorful, iconoclastic and real, the work treats the target audience here with both the intelligence and consumer savvy so often absent in this sector. I was the hands-on designer for all of this, a co-concept lead and wrote the line descriptors (“Be Cool.,” Blend.,” “Perform.,” and “Move.”) for the brand.

Shown Here: Sample Advertising, Brand Identity Elements and Site Design

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UPBrand “Feel the Swagger” Poster Series

Built to showcase the three main areas of expertise at UPBrand Collaborative — Strategy, Service and Design — this poster series injects some swagger and retro funk into the agency brand. I used personal custom-created illustration and type for the main text elements on each poster to give both a contemporary urban flair to the series as well as an artful sense of touch. I was also responsible for all concept and copywriting on these. Fun!

Shown Here: Poster Series

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Paric Corporation Rebrand

It’s VERY gratifying when a client simply does it right. Not only when they engage creatively with a progressive solution in mind, but also when they build out the solution across touchpoints from the macro to the micro. Regional construction leader Paric did exactly that. I was grateful to act as Creative Director and design lead throughout the process, designing both identity materials as well as a full signature style for the brand.

A revisioned Paric wordmark was at the heart of a new visual approach for the brand. The conceptual center of the design for the wordmark is within the “A.” The interplay of positive and negative space creates a dual image of both the cupola of a building, capturing what Paric builds every day and also a red pencil, representing the pre-construction process, a planning cycle that Paric is a recognized industry leader in.

Coupled with the revisioned wordmark is an iconic new logo. The new mark takes the building / pencil shape from the wordmark and builds on it, further driving the concept home. The mark leverages design touches from the international Art Deco period to echo a rich history of building; a nod to a time of fascination with and belief in the power of construction worldwide.

These core elements form the basis for a wide range of materials.

I also personally wrote the new tagline: “EXPERIENCE. EXCELLENCE.” The periods within the tag allow it to be read two distinct ways. Both “experience” and “excellence” are elements essential to a great build process and the periods allow us to call those qualities out in a specific way. The tagline does also read as a directive for clients to “experience excellence.”

I also acted as Director and Creative Director on video pieces for the new brand. I had the VERY distinct pleasure of working with Brant Hadfield as DP on the project, Susan McMichael who crafted the overarching story arc and Kyle Dufendach as editor. I LOVE framing up architecture in-lens and this was wonderful to shoot. The resulting style is progressive and elegant in turns. The motion graphics elements within the piece are also the result of design and motion direction on my part with Kyle using his great skills and knowledge to give it nuance and touch. I am showing a slice of the long format video here with the motion graphics logo build.

Shown Here: Mark, Brand Colors, Site Sign, Advertising Sample, Hard Hat, Truck Concept, Safety Logo, Business Card (Front and Back) and Selected Video Samples

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“The Runner’s Manifesto” Poster

For the uninitiated, I have engaged a running coach. The past couple of years have been a wonderful period of rediscovery with running for me. I’ve been running a variety of types of races and putting one foot in front of the other with as much grace and elegance as I can muster has been a big part of every week. Jason Fitzgerald, a Silver Spring, MD gent, is my savvy coach and one heck of a talented runner. A recent piece that he penned entitled “The Runners’s Manifesto: 18 Inspiring Ways to Improve Your Running and Life” offered some truly awesome advice and inspired me to give the piece some design love. The attached poster was the result. A bit of a labor of love for me, please share it with your runner friends.

Please visit Jason’s blog to download a version of the poster, for awesome info and cool inspiration: StrengthRunning.com

Shown Here: Poster with Detail

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STL Symphony Save Powell Hall Campaign

The Boston Symphony tweets: “Ha. Ha. Amazing. :-)”

The Riverfront Times says: “Save Powell Hall: Concert Marketing Doesn’t Get Any Better Than This”

From STLToday: “SLSO begs public: Save Powell Hall!”

An LA arts and music blog crows: “…By far, the best orchestral marketing and advertising effort I’ve seen lately — probably ever — is St. Louis Symphony’s “Save Powell Hall” campaign.”

STLMag.com states: If we don’t take action now, Powell Hall is going to explode.

And… The St. Louis Business Journal, too.

I love creating disruptive marketing solutions. I feel it’s been a hallmark of my career. This very recent campaign for the St. Louis Symphony was a wonderfully fun example of that.

I acted as the concept, design and copywriting lead for the campaign, creating the initial idea, flowing it out to a signature style for the campaign, penning copy throughout and creative directing any other moving parts with the Symphony’s internal team and contract specialists. The campaign featured postering, an engaging website that acted as a hub for the campaign, outdoor applications (both for billboards and metro transit stops) and a “viral-style” video shot by Brant Hadfield with SFX and production by Terry Coolidge.

All of the coverage for the campaign was gratifying to see, but the fact that sales were up was the real “reward,” here. In all, a fun and engaging solution for a gem of the nation’s arts landscape.

Shown Here: Campaign Video, Mark Design, Sample Poster & Wheatpasting, Website, Sample Outdoor Applications and Poster Concept

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PCL Construction “Horizons” Magazine

Another awesome project for $6 billion building giant and corporate mensch PCL Construction.

This contemporary refresh of PCL’s flagship magazine, Horizons, gives the company a great new outreach tool built around engaging storytelling and confident, progressive design. Evocative, full-page photography gives viewers a unique glimpse into the projects themselves while rich color overlays and forward-looking typography underscore the firm’s commitment to innovation. The grid elements throughout also hearken back to the nature of design-and-build projects.

In all, a wonderful example of the power of design to communicate the intangible aspects of a brand and the heart of an enterprise.

Shown Here: Front Cover and Selected Inside Spreads

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“Word Play” — 2012 Design Project / Post 02

The second installment of “Word Play.” We go to Pusha T and Jay Z for the quotes in this update, more true masters of the rhyme game. The turn of phrase is incredible here and really inspired a textural, dimensional design take on my part.

Shown Here: Post 02

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STL Symphony “Naughty” Campaign Concepts

In my work life, I have the privilege of calling the internationally known St. Louis Symphony a client. I’ve shown some of my work for them here before. Simply put, the classical music scene ain’t what it use to be — exciting things are afoot. These engagement concepts show a bit of that new spirit. Fun, irreverent and just a touch naughty, these designs highlight the darker, more subversive side of an avant-garde Prokofiev classic. These are concepts that were not selected, because we actually have some other ideas that are more fun than this (I can’t wait to see those come to fruition), but I had a ton of fun designing these and they had an undeniable beauty. I wanted to share them here.

Shown Here: Posters and Detail

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“Showdown” Movie Poster

This poster for independent filmmaker Brant Hadfield’s surreal war opus “Showdown” is a feast of texture and style. The interplay of illustration, photography, color overlays, type and texture creates a rich, heady effect that underscores the grit of war, the intensity of the performances and the film and the surreal quality of the story here. The client loves the piece.

Shown Here: Full Poster + Texture Detail

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“Word Play” — 2012 Design Project / Post 01

With the (formal) end of my first film poster project, I’ve been lining up my project for 2012. It’s important for me to have something like this, a larger story and a client-free art / design project. Exploration of this sort is the lifeblood of any successful creative.

With one project for 2012, I will be engaging in “WORD PLAY.” I will be taking the best lines from our urban poets, the masters of rhyme from the rap game and exploring typographic posters built on experimental type design and the interplay of the language itself. On the heels of bold, red posters from last year’s design project, I am restricting myself to a muted, neutral color palette.  I will be posting posters as I am able.

Shown Here: Post 01

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“My Film Chronicle” Move Posters — An Ending and a Beginning

I recently completed a year-long personal art / design project and wanted to acknowledge it here. Here’s the description from the site itself:

I love film. This site is a new extension of an attempt to chronicle the films I am seeing so I can look back with some sense of continuity. I pass no judgment on the films themselves here. I am merely creatively recording what I am watching from January 1, 2011 forward. Inspired by the historic work of Saul Bass and contemporary designers like Olly Moss, I felt moved to attempt to distill the essence of each film into a poster using only two colors (red + black) plus the color of the paper itself and employing as few elements as I can in the design.

74 posters later, the year came to an end. What a fun project! I will now be broadening the concept to challenge myself on classic films from my favorites.

Shown Here: Selected Posters, Please Visit the Site for More.

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http://myfilmchronicle.tumblr.com/

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PCL Construction Houston Ad

PCL Construction, a $6 billion international construction giant, the largest construction company in Canada and now #6 in America, asked UPBrand to help them further strengthen their brand position in the U.S. and abroad. To that end, I designed an arresting series of ads meant to generate awareness and interest in PCL’s expansion into the Houston area. This ad had a wonderful layered quality, creating interest through texture, nuance and dimension. In total, a very fun awareness ad for a great company.

Shown Here: Full Ad

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UPBrand Storybook

Delivering world-class creative and brand clarity across the full range of channels and client areas of focus is the UPBrand mission. This “storybook” for the agency tells that story.

Built upon the “signature style” I had previously developed for the brand, this piece acts as the most complete exploration of that style in print to date, bringing an artful flair to the Bauhaus-driven grid present throughout the agency’s materials. The piece balances iconography and razor-sharp typography with rich photography, color blocks and whimsical vintage illustrations to create a unique approach. Overall, it’s a very inventive and engaging piece and was a ton of fun to create.

I also functioned as concept lead and copywriter on a good portion of this as well.

Shown Here: Cover Detail and Interior Spreads

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Precision Foods / Chick-Fil-A Promotional Materials

Dry blending and packaged foods specialists Precision Foods and beloved chicken franchise Chick-Fil-A both have a reputation for unmatched quality. Really, a perfect match. This awareness in-store campaign promotes one of Chick-Fil-A’s best-kept-secrets: hot cocoa. It’s not on the menu, but thousands of customers already know about this delicious drink option on cold days. Here are two concepts for the campaign.

The first concept takes a rich tantalizing approach; juxtaposing bold, contemporary “chocolate” typography with dramatic photography and cheeky attitude. The second is an illustrative, immersive take leveraging texture, humor, color and a classic typographic layout to rich effect. The campaign contained in-store signage, tray liners and drive through window clings.

I also functioned as concept lead and copywriter on these as well.

Shown Here: In-Store Signage

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Parkway Schools Rebrand

Founded in 1954 and now serving over 17,000 students, the award-winning Parkway School District has long had a reputation for excellence, innovation and advanced thinking. However, Parkway was ready for a new face to the world to coincide with an exciting new strategic direction for the district.

The excitement of a “new day for Parkway” catalyzed my work and provided inspiration throughout the process as I developed everything from a progressive new visual brand platform with a new identity and brand standards to new print and video applications to tell the story of the galvanizing change redefining this educational leader. Overall, the approach is fun, clean, classic and friendly.

The mark itself carries a double meaning through a hidden image. At first glance, the strength of a sunrise image provides a clear link to the concept of a new day. With a longer look, the image of a open book, with pages actively spread reveals itself.

For video, I personally created the motion graphics aspects of this including the logo sting and type and graphic animations. I acted as director on shoots for both video and still photography for all district rebrand materials and also directed the edit of video elements. Editor Christina Geisen acted as the video editor here and I had a ton of fun working with her on this. Brant Hadfield and John Fedele did an amazing job of shooting video and still photography respectively and I really enjoyed working with them as well.

As the father of a daughter in the Parkway district, I was thrilled for the opportunity to create such an exciting new face for a brand I care so much about personally.

Shown here: Brandumentary Video, Mark / Wordmark with Color Choices for Individual Schools, Brand Standards Book (In Spreads) and Strategic Plan Book (In Spreads)

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The Salvagery Brand Package

Portland, OR improv jazz trio The Salvagery’s July 2011 release “Triage” is a triumph of experimental work. At once contemporary and exuberant, “Triage” builds on the heritage of great albums in the improv tradition. The work is pure fun.

These designs built around the album build on that iconoclastic spirit and birthright. The look and feel here balances personal, custom-created typography and illustrations with rich color to create a bold approach that captures the essence of vintage 40’s -60’s  jazz album covers from great labels like Columbia and Blue Note. I loved working on this one!

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UPBrand Promotional Poster

Who doesn’t love The Muppets? And, if you don’t…I’m not sure if you can be trusted. They’re at the center of both the concept and the design of this promotional poster for UPBrand. Created as a piece to reach out to prospects we’re courting from a business prospecting standpoint, the poster brings a metaphorical smile to the concept of working together. Fun.

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Hardee’s 50th Anniversary Campaign + Tour

50 years of great Thickburgers, beautiful girls and good times, now that’s something to celebrate. When Hardee’s was looking for a unique way to spread the word about it’s 50th anniversary, 4ORCE got the call. This concept incorporates a heavy brand push into a buzz-generating tour and social media campaign. The central idea: building the ultimate girl country band for a national Hardee’s 50th birthday party — “Electra Starr and the Heartstrings” (and then “Stealing Angels”). The campaign is a home run for Hardee’s midwestern values with a mildly sexy wink and builds on existing brand sentiment while providing bold new texture to Hardee ’s reputation in the marketplace. I lead the development of all aspects of this brand campaign. From co-development of the campaign’s central theme and brand integration down to design of all touchpoints personally, I had a ton of fun with this one. Sadly, a merger left this campaign unfinished.

I’ve included just a few selected examples of my design work for the campaign for flavor below. Shown here :: Posters, Vehicle Wrap, Apparel and Digital Assets

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Ad Week STL Poster + Mark

These initial designs for a fledgling concept here in St. Louis are pure fun. Speaking as a creative, I will say that we can be a pretty annoying and self-absorbed bunch. So often, groups and events designed to build  a sense of community can devolve into pettiness. That’s where AD WEEK STL comes from — a desire to stop the complaining and infighting and to move forward, building something vibrant in the St. Louis creative community.

I led the theme concepting on this as well as the brand development itself. A senior writer at 4ORCE landed on the title of an Aerosmith song as the perfect way to convey our central idea — “Shut Up and Dance.” The supporting mark and poster materials leverage the edge of the creative mind while cutting through the lethargy and ennui that plague the scene. Fun.

I will be flowing this out to more materials and digital assets. Shown here: Poster + Detail and Mark.

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Save-A-Lot Licensee Campaign Concepts

Targeted at potential store owners, this campaign is about making a difference for the future. Current Save-A-Lot store owners express a marked pride in the business they are building to pass down the generations within their own families and a pride in the good they are doing in the economically challenged communities they serve. These designs are a call-to-arms, inspiring through real owner profiles, imagery and stories providing a window into what store ownership can mean for a licensee’s family and for the communities they work in. The design itself is a more progressive and elegant take on the main SAL brand, leveraging basic brand elements, but amping up both elegance and touch.

Shown here: Collateral Cover + Inside Spreads, Site Design and Trade Show Application

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Express Scripts “Wise Up” Campaign

This campaign, targeted at large organizations, uses the concept of “social norming” to increase participation in a home delivery prescription plan. The idea was to devise a catchy, punchy way to engage consumers and encourage a “bandwagon” mentality to spread through a company, increasing participation and bringing both the consumer and the organization large savings.

We came up with the concept “Wise Up” as a playful and attitudinal way to bring to life this “social norming” idea — “everyone is doing it and you should too because it would be stupid not to.” Visually, the campaign uses bold, visually arresting graphics to cut through the clutter of the corporate / retail end environment. I brought a custom campaign identity to the mix, digital and print executions rounding out the package.

Mark, site and poster collateral shown here. Campaign goal poster also shows end-user-generated handwritten text to show participation progress.

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Principia College Viewbook

Great college educational opportunities are all about personal touch. The appeal of smaller schools is that they afford students those unique “touchpoints” throughout a student’s college time that make for lasting memories and life-changing experiences. Those concepts are at the center of this viewbook.

Conceptually, the book is built around 10 central differentiators that best describe the unique aspects of the Principia College experience. The concepts are each expressed in different ways at the college and the book brings that to life for prospective students.

The design itself is immersive with bold typography and large, compelling photgraphy and leverages the idea of “personal touch” through a layered, “hand-wrought” approach.

Shown here in cover and sample inside spreads.

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White Hat Advisors Brand Package

Marketing consultancy White Hat Advisors was looking for an identity that pulled in President / Founder Stuart Jenkins’ Montana ranch roots while building on the idea that “good guys wear white hats.” My solution was bold, iconic and memorable. The mark itself has a timeless quality that brings home the “good guys wear white hats” idea with a white hat that echoes the shape of a halo. The business papers are also designed so each employee’s initials could be a part of the design. In the words of the client, Mr. Jenkins, “I don’t know how you conveyed everything we wanted to, but you nailed it.”

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