Shin’ya Tsukamoto Poster Series

Created for inclusion in an Asian film ‘zine set for publication in 2018, these were a LOT of fun to play with. Interpreting the kinetic, proto-cyber-punk aesthetic of Shin’ya Tsukamoto was nothing short of a blast and added another style to the quiver.

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Austin Film Society Teen Summer Filmmakers Program

I had a TON of fun creating this illustration to anchor AFS’ Teen Summer Program. Pop, attitude and style to spare. Applied here to apparel.

Naturalist Henry Beston Brand and Digital

Writer and naturalist Henry Beston is a truly legendary figure in American conservation and literature. Books like “The Outermost House,” “Northern Farm: A Chronicle of Maine” and dozens more are landmarks of the genre. Rachel Carson said he was the only writer to influence her work. He was the third recipient of the Emerson-Thoreau Medal, previously only awarded to Robert Frost and TS Eliot. An amazing man with an incredible legacy.

I was thrilled to be able to provide identity and digital design for a brand and site honoring his legacy in conjunction with his daughter Kate Beston Barnes, poet laureate of Maine until her death. Through this initiative, we have saved Beston’s home and served his causes. I love projects where I can help build awareness of something so important.

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Case Study :: Swizl :: Identity Design

When developing a new brand, the mark and wordmark are the jumping off point. I believe in a creative-led / data driven process whenever possible on this. With Swizl, we were able to really engage at this level — designing, gathering sentiment data, refactoring, listening again and zeroing in on final solutions. As it happened here, one of the original concepts ran the gauntlet and came out on top. That’s a bit rare, but when it happens, you’re totally confident in the result because it’s been so strongly pressure tested. I not only led the process on this, but I was also a very active participant. The full design team participated, but I’m only showing my own designs here. One of my original concepts ended up being the final selection.

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Case Study :: Swizl :: Brand Standards

After the identity itself was developed, I led a style tiling process with selected designers to explore the overall look and feel for Swizl. That process gave us some great inspirational guardrails for the visual brand. I then codified everything into a comprehensive brand standards manual. This ensured that the brand had a central “North Star” that we could all work from when creating anything moving forward. It is a living document, designed to grow and change as those new materials are developed. We’ve had several adult bev industry leaders ask to see the document and they’ve given us very strong kudos on the work and style throughout.

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Quentin Tarantino Poster Series

These were created in response to a comment asking why I hadn’t explored the work of Quentin Tarantino. I finally have. I illustrated and designed these around the concept that in so many of his films, there is a character driving the action who may not actually be the main character of the story. A catalyst. These posters represent that catalyst for each film.

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Case Study :: Swizl :: Native Mobile Apps

The Swizl native mobile apps (for both iOS and Android) form the functional center of the platform, enabling brands to fully take advantage of the virtuous cycle of content and promotional savings opportunities inherent in Swizl and placing their target users at the center of that cycle. I acted as experience and design lead on the apps, leading the ultra-talented design team and working in close concert with the equally-as-talented engineering squad on the project.

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Case Study :: Swizl :: Responsive Web

Another key component of the Swizl digital platform is the brand’s website. It forms the backbone of the content side of things and acts as the inspiration and discovery center of the brand. I oversaw the design of the site, establishing both overall and executional direction and worked with both designers and developers to actualize the vision.

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Case Study :: Swizl :: Content and Social Marketing

For any brand in today’s marketplace, social and content marketing has become a pillar of both the outreach platform and the brand itself. This is especially true of Swizl because of its unique value proposition at the center of a nexus between savings and content. I personally led the charge on all of this for the brand, creating the social and editorial voices and standards for Swizl, marshaling internal and external resources to write, design and shoot content and often diving in hands-on and creating work myself. It’s been crazy, but a ton of fun!

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swizl_social_full

Music League Identity System and Digital Experience Design

Anyone who knows me knows that I love music. I like it so much, that I actually consider it a vice on some levels. (LOL!) So, when a friend approached me about joining something called Music League, a weekly thematic competition for music lovers (think fantasy football, but with music), I was all in. After playing a couple of seasons, a talented member of the league approached me to develop an icon to mark the game (thanks, Nathan). That very quickly became a full brand, featuring custom mark, lockup, tagline, avatars, glyphs and full system redesign. I was in hog heaven. I have collected a small portion of the assets I developed for the brand and the system. We’re already talking about a healthy second phase to the project (let’s go native mobile), so stay tuned for updates. I loved this one!

Shown Here :: Mark, Lockup, Colors, Type, Avatar Set, Glyph Set, Sample Desktop, Tablet and Phone Responsive Digital Experiences

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