After the identity itself was developed, I led a style tiling process with selected designers to explore the overall look and feel for Swizl. That process gave us some great inspirational guardrails for the visual brand. I then codified everything into a comprehensive brand standards manual. This ensured that the brand had a central “North Star” that we could all work from when creating anything moving forward. It is a living document, designed to grow and change as those new materials are developed. We’ve had several adult bev industry leaders ask to see the document and they’ve given us very strong kudos on the work and style throughout.