Principia College Viewbook

Great college educational opportunities are all about personal touch. The appeal of smaller schools is that they afford students those unique “touchpoints” throughout a student’s college time that make for lasting memories and life-changing experiences. Those concepts are at the center of this viewbook.

Conceptually, the book is built around 10 central differentiators that best describe the unique aspects of the Principia College experience. The concepts are each expressed in different ways at the college and the book brings that to life for prospective students.

The design itself is immersive with bold typography and large, compelling photgraphy and leverages the idea of “personal touch” through a layered, “hand-wrought” approach.

Shown here in cover and sample inside spreads.