Scottrade Broadcast Concept
This TV concept for online-broker Scottrade builds on the idea of social norming to spur new accounts. It’s a graphic-centric campaign that uses numbers and statistics to highlight the amazing things Scottrade accomplishes each month, driving home the idea to potential account holders that “everyone’s on board with a company that’s moving in the marketplace, perhaps I should be, too.”
CEO Rodger Riney, a powerful symbol for the company, kicks off the ads, and the numbers do the rest of the talking. The ads would be updated each month with new statistics, announcements and achievements creating a campaign unique in the sector. Visually, rich motion graphics underscore both a sense of movement, time and mood.
Shown Here: Sample Screens + Details