ServiceMaster, umbrella to brands like Terminix, TruGreen and Merry Maids, is a company dedicated to service. This guiding principle is at the center of these site concepts. Designed to underscore the central idea of “serving friends, family and neighbors,” the concepts are at once clean, approachable and friendly. The information design here reaches two main audiences with a definite nod to a third. The site’s main targets are investors for the mothership brand and recruits for the ServiceMaster family of companies with consumers interested in the brands themselves as a secondary tier. Overall, an engaging rework of ServiceMaster’s online presence.
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