Precision Foods / Chick-Fil-A Promotional Materials

Dry blending and packaged foods specialists Precision Foods and beloved chicken franchise Chick-Fil-A both have a reputation for unmatched quality. Really, a perfect match. This awareness in-store campaign promotes one of Chick-Fil-A’s best-kept-secrets: hot cocoa. It’s not on the menu, but thousands of customers already know about this delicious drink option on cold days. Here are two concepts for the campaign.

The first concept takes a rich tantalizing approach; juxtaposing bold, contemporary “chocolate” typography with dramatic photography and cheeky attitude. The second is an illustrative, immersive take leveraging texture, humor, color and a classic typographic layout to rich effect. The campaign contained in-store signage, tray liners and drive through window clings.

I also functioned as concept lead and copywriter on these as well.

Shown Here: In-Store Signage

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Parkway Schools Rebrand

Founded in 1954 and now serving over 17,000 students, the award-winning Parkway School District has long had a reputation for excellence, innovation and advanced thinking. However, Parkway was ready for a new face to the world to coincide with an exciting new strategic direction for the district.

The excitement of a “new day for Parkway” catalyzed my work and provided inspiration throughout the process as I developed everything from a progressive new visual brand platform with a new identity and brand standards to new print and video applications to tell the story of the galvanizing change redefining this educational leader. Overall, the approach is fun, clean, classic and friendly.

The mark itself carries a double meaning through a hidden image. At first glance, the strength of a sunrise image provides a clear link to the concept of a new day. With a longer look, the image of a open book, with pages actively spread reveals itself.

For video, I personally created the motion graphics aspects of this including the logo sting and type and graphic animations. I acted as director on shoots for both video and still photography for all district rebrand materials and also directed the edit of video elements. Editor Christina Geisen acted as the video editor here and I had a ton of fun working with her on this. Brant Hadfield and John Fedele did an amazing job of shooting video and still photography respectively and I really enjoyed working with them as well.

As the father of a daughter in the Parkway district, I was thrilled for the opportunity to create such an exciting new face for a brand I care so much about personally.

Shown here: Brandumentary Video, Mark / Wordmark with Color Choices for Individual Schools, Brand Standards Book (In Spreads) and Strategic Plan Book (In Spreads)

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The Salvagery Brand Package

Portland, OR improv jazz trio The Salvagery’s July 2011 release “Triage” is a triumph of experimental work. At once contemporary and exuberant, “Triage” builds on the heritage of great albums in the improv tradition. The work is pure fun.

These designs built around the album build on that iconoclastic spirit and birthright. The look and feel here balances personal, custom-created typography and illustrations with rich color to create a bold approach that captures the essence of vintage 40’s -60’s  jazz album covers from great labels like Columbia and Blue Note. I loved working on this one!

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UPBrand Promotional Poster

Who doesn’t love The Muppets? And, if you don’t…I’m not sure if you can be trusted. They’re at the center of both the concept and the design of this promotional poster for UPBrand. Created as a piece to reach out to prospects we’re courting from a business prospecting standpoint, the poster brings a metaphorical smile to the concept of working together. Fun.

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Connexio Media Presentation Materials

Connexio Media offers college and university campuses a new way to reach students, faculty and visitors with information and alerts. Each campus gets its own network of state-of-the-art outdoor digital displays to connect the campus community with vital information — providing both safety and better engagement.

On this project, the client came up UPBrand with a logo and nothing more. As part of our storytelling approach, we took Connexio through a full discovery process, giving them a complete brand platform to work from. These presentation materials came out of that.

Bold, engaging, dimensional and textured, the visual “signature style” I developed was devised to convey a strong sense of movement and inter-connectivity. Coupled with a system of iconography, the overall approach balanced clarity with excitement and engagement. This rich style was a natural fit for a motion graphics piece and the animation I created leverages the dimensional overlays and shapes to interesting effect.

Shown here: sample presentation screens, iconography samples and motion graphics company overview

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Ad Week STL Poster + Mark

These initial designs for a fledgling concept here in St. Louis are pure fun. Speaking as a creative, I will say that we can be a pretty annoying and self-absorbed bunch. So often, groups and events designed to build  a sense of community can devolve into pettiness. That’s where AD WEEK STL comes from — a desire to stop the complaining and infighting and to move forward, building something vibrant in the St. Louis creative community.

I led the theme concepting on this as well as the brand development itself. A senior writer at 4ORCE landed on the title of an Aerosmith song as the perfect way to convey our central idea — “Shut Up and Dance.” The supporting mark and poster materials leverage the edge of the creative mind while cutting through the lethargy and ennui that plague the scene. Fun.

I will be flowing this out to more materials and digital assets. Shown here: Poster + Detail and Mark.

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Save-A-Lot Licensee Campaign Concepts

Targeted at potential store owners, this campaign is about making a difference for the future. Current Save-A-Lot store owners express a marked pride in the business they are building to pass down the generations within their own families and a pride in the good they are doing in the economically challenged communities they serve. These designs are a call-to-arms, inspiring through real owner profiles, imagery and stories providing a window into what store ownership can mean for a licensee’s family and for the communities they work in. The design itself is a more progressive and elegant take on the main SAL brand, leveraging basic brand elements, but amping up both elegance and touch.

Shown here: Collateral Cover + Inside Spreads, Site Design and Trade Show Application

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4ORCE Feature Wall + Interior Design

This project has been not only a labor of love, but also pure, unadulterated fun for me. I have acted as the interior designer / installation artist / signage artist for NGAGE / 4ORCE. I worked with agency owner Dan Curran and architectural firm SPACE on the main layout and it was Dan’s vision to move beyond creating just another loft space in St. Louis. That vision was the basis for my work.

The main signature feature of the space is a large sculpture wall in the lobby that is entirely my concept and design. The wall uses light, texture and materials to create a truly dramatic effect with a bold, almost overwhelming presence. Though visitors comment on the space as a whole, the wall is the most talked about portion of the entire space design.

The rest of the space uses a mix of bold and muted color blocks over a base of bright white to establish an almost museum or lab-like quality. The artistic accents in the space are a mix of architectural salvage and poster art including one large 9-piece authentic Soviet piece from my personal collection that acts as a major accent in the main conference room. I personally selected a vast majority of the art and I placed all of the artistic features in the space based on lines of sight and the space as a whole. The overall effect is very much an homage to the interiors of the German Bauhaus school with a splash of the sensibilities of American Pop artists of the 1960’s.

The signage for the space uses both oversized lightboxes with 3-D lettering for impact and door applications with extensions of the 4ORCE brand on them. They round out the space with a clean, usable visual language with a wink and a chuckle.

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Brainfül Wordmark + Mark + Shirt

With a speakers series featuring luminaries like the head of the FBIs cybercrime division for Missouri and Dr. Elaine Mardis of Washington University’s Genome Center, internal training initiatives and great workshops, BRAINFüL is a compelling way that 4ORCE keeps its employees informed and inspired.

This logotype, created to echo the main 4ORCE wordmark, was built with all custom letterforms. The result is progressive and futuristic with a slight retro appeal.

The mark itself is both eye-catching and whimsical and speaks to the other 4ORCE iconography I developed for the brand. The juxtaposition of imagery within the mark brings a smile.

The shirt design is bold and clean, everything a truly memorable t-shirt should be. Pure fun.

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Principia College Athletic Hall of Fame Interior Design Concepts

Designed to convey a sense of history while serving as an inspirational “call to arms” for current Principia College athletes, this installation was a bold and textured tribute to the “gold and blue” of Principia. lauded poet painter of the Midwest Frederick Oakes Sylvester gave the colors of gold and blue to the college to stand for “purity” and “courage.” It is in the spirit of these qualities that I created these designs.

Full-bleed custom wallpaper featuring Principia athletes from the past treated in the school’s colors serves as the anchor for the installation. Stainless steel doors were added throughout the space with custom door pulls styled to reflect a new athletic mark I designed for the college. three-dimensional panels, display cases and glass walls completed the design.

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