Principia College Speakers Series Brand Package

With a roster of luminaries like Margaret Thatcher, Jimmy Carter, Barack Obama, Jane Goodall, George H.W. Bush, Corretta Scott King and Erin Brockovich among others, the Principia College speakers series is a truly unique opportunity. Consequently, it needed a brand that reflected that uniqueness as well as communicated the nature of the confluence of ideas that the series represents.

The resulting brand uses a spectrum of colors and concentric rings to communicate that confluence and black and white photography and clean, simple typography to underscore an unadorned sense of equality. The campaign lived online, in posters, banners and in NPR ads.

I was the Designer and Creative Director for the campaign.

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Daily Me Brand Package and App Design

Daily Me was another consumer subscription commerce exploration focused on women. This was not a popular concept as a CONCEPT, but the identity, app designs and overall look and feel were quite universally loved, so I am sharing it here.

I also wanted to share it because it features a powerful tool in my arsenal on the branding and digital sides alike :: the STYLE TILE. I love these. They exist somewhere in between the loose gestures of a mood board and the specificity of final designs. I have shown them on the Whole Foods Wine Club work as well. I use them whenever I can.

Shown Here :: Identity, Style Tile, App Designs

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Wampyr Band Identity System and Digital Design

Rock and roll should feel dangerous and what could feel more that way than a blend of horror and metal? Bands like The Misfits, Alice Cooper, Bauhaus, Screamin’ Jay Hawkins and others have lived at that intersection, marking their careers with a unique, spooky quality. That’s what this ID system is designed to do. It leverages a custom blackletter approach to the mark and wordmark into an entire system that feels somehow both modern and at home in a mouldering castle with coffins in the crypt. I created all of this personally and had a great time doing so.

Shown Here :: Mark, Wordmark, Colors, Apparel, Responsive Web Designs

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