David McCullough at Principia College Event Package

David McCullough: best-selling author of historical hits including “1776”. “John Adams” and “Truman.” Recipient of numerous honors and awards including 2 Pulitzer Prizes, The National Book Foundation Distinguished Contribution to American Letters Award, the National Humanities Medal, and the Presidential Medal of Freedom. ONE heck of a nice guy.

I led a branding effort for this celebrated author’s events at Principia College. The campaign bridged the gap between the subject matter of our nation’s early history and a contemporary college audience through bold, unexpected imagery and a wink. I took the campaign to NPR advertising, a full banner inititative throughout campus, a postering campaign on and off campus and into the digital space as well.

– – – – – – – – – – – – – – – –

Daily Me Brand Package and App Design

Daily Me was another consumer subscription commerce exploration focused on women. This was not a popular concept as a CONCEPT, but the identity, app designs and overall look and feel were quite universally loved, so I am sharing it here.

I also wanted to share it because it features a powerful tool in my arsenal on the branding and digital sides alike :: the STYLE TILE. I love these. They exist somewhere in between the loose gestures of a mood board and the specificity of final designs. I have shown them on the Whole Foods Wine Club work as well. I use them whenever I can.

Shown Here :: Identity, Style Tile, App Designs

– – – – – – – – – – – – – – – –

dailyme_full

Wampyr Band Identity System and Digital Design

Rock and roll should feel dangerous and what could feel more that way than a blend of horror and metal? Bands like The Misfits, Alice Cooper, Bauhaus, Screamin’ Jay Hawkins and others have lived at that intersection, marking their careers with a unique, spooky quality. That’s what this ID system is designed to do. It leverages a custom blackletter approach to the mark and wordmark into an entire system that feels somehow both modern and at home in a mouldering castle with coffins in the crypt. I created all of this personally and had a great time doing so.

Shown Here :: Mark, Wordmark, Colors, Apparel, Responsive Web Designs

– – – – – – – – – – – – – – – –