Bocek Bros. Brand and Product Launch

You have to love working for clients that really feel your creative work on their bottom line. Clients that see the impact of your ideas and designs very directly. That’s the case in spades with Bocek Bros., a charcuterie start-up here in Missouri that I recently branded. Anyone who knows me, knows that I have always had a deep love for great charcuterie and let me tell you, the product Bocek Bros. is selling is great. Smoky, authentic and artisanal, this stuff is the real deal.

I was involved in all aspects of this one, from naming, to positioning to brand design and packaging (even copywriting and tagline development in the mix for me here as well). Self-performing isn’t something I do everyday with my role as VP / Creative Director; most of the time I’m trying to give the best creative opportunities to my team. I don’t say that solely altruistically, it’s just a great way to keep them motivated and engaged as an integral part of the agency. HOWEVER, this one was too much in my sweet spot on a variety of levels to pass up. LOL!

The goal was to create something that was hip and irreverent, but that retained a high-end “Napa Valley” artisanal sense to it. From the tagline and copy attitude to the mark and wordmark themselves to the site and packaging designs, I think that balance was conveyed.

Shown Here: Identity and Tagline, Brand Colors, Packaging Designs (with Detail), Photography Style (THANKS to Vince on my team for shooting), and Site

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LER Brand Concept

Laclede Energy Resources is a subsidiary of the Laclede Group focused on buying and selling natural gas from and to a wide range of industrial and consumer customers. These style frames were built to communicate the unique position LER holds in the marketplace and their commitment to their client base. Bold, strong, and progressive with a strong sense of movement, these designs give a fresh, compelling and honest face to the organization.

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Flying R Mopeds Brand Exploration

Warm, chewy pizza, soft velvety gelato, the very beautiful Monica Bellucci… The Italians have given us so much that makes our lives rich and rewarding. And very few things maintain the cosmopolitain, outsider sense of cool that the Italian moped does. That’s exactly what fledgeling Flying R Mopeds of Menlo Park, CA thinks, too.

This brand package exploration draws its inspiration from all of that history and savvy sense of cool. Fun and quirky with a clear nod to the classic moto Euro style of yesterday, the package brings a whimsical elegance and pop to the brand and communicates its essence. I also created custom, hand-done typography for the “R” and “FLYING R” portions of the identity. The other elements in the mix add up to a collection with both a classic flair and a sly wink. Fun.

Shown Here: Sample Advertising, Brand Identity Elements, Business Card (Front and Back), Apparel and Site Design

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The Goddard School Rebrand

In this business, we all have projects that are as rewarding as they are challenging. This rebrand for peerless early childhood educational leader The Goddard School falls directly into that category.

At once contemporary, approachable, bold and authentic, this new approach to the brand breathes a very fresh wind into the sails of the 25+-year-old franchise education provider. I was a creative lead on the project, filling the roles of Creative Director, Lead Designer, On-Set Director, Producer, Motionographer and (in some cases) Copywriter. Operating on a tight timeline, we executed a full rebrand plus campaign-driven materials to better tell the Goddard story. I was very blessed to work with a very talented crew internally at UPBrand that brought the signature style established here to a variety of additional projects not pictured here, a totally first-class DP and shooting crew, a really great editor / video team and a savvy and very hip client on this as well and I wanted to give props.

When the brand was rolled-out to both internal and franchisee stakeholders at an annual event in Florida, I am gratified to say that the work actually inspired some tears from those closest to the brand. A rarity, but always fun to see.

Shown Here: Sample Television Advertising, Brand Identity Elements, Responsive Site Design, Collateral, Print Advertising

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Logo Round-Up

I thought I would share a montage of recent ID work that I hadn’t yet shared here. I so love creating projects like these and this is a fun collection. Solid identity work should speak for itself so I’ll let this one do just that.

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Wilburn’s Glen Brand Package

These brand launch materials for boutique natural spring water bottling start-up, Wilburn’s Glen, convey the natural sense of authenticity inherent in the Llano, Texas brand. Based around design principles expressed the Deco, Moderne and WPA architectural jewels studded throughout the Texas Hill Country region, the brand style has a classic modern strength with a hip twist. I created custom typography for the name “GLEN,” giving an ownable center to the identity. Geometric angled lines update and leverage forward classic deco graphic design thematics and symmetry while creating subtle “W”elements throughout the designs. Fun and elegant with a touch of whimsey, this was a joy to work on.

Shown Here: Brand Identity Elements, Packaging and Advertising Samples

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Propper Tactical Brand Launch

I’m pleased to share the final result of the Propper Tactical brand launch. In an earlier post, I shared a colorful and engaging exploratory concept for this assignment. In contrast, the selected approach shown here is rich, textural and “engineered” with a clear lifestyle focus. It was paramount with this brand launch to do something genuinely different; something real for a real, savvy consumer target audience. The iconography and brand elements here speak to the concept of a “tactical system” with integrated imagery and clarity of purpose. Sleek, tactile textures bring touch and a decided sense of quality to the piece while the white graphic bar overlays underscore the central concept of the rank of “officer.” This is a bold, smart brand for well-engineered gear for today’s intelligent tactical law enforcement professionals.

Again, I was the hands-on designer for all of this, a co-concept lead and wrote the line descriptors (“Be Cool.,” Blend.,” “Perform.,” and “Move.”) for the brand.

Shown Here: Teaser Videos, Brand Identity Elements, Hangtags, Sample Advertising, Site Design

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Halloween Event Poster

This one is just something fun and beautiful. Created for a Halloween event at UPBrand, this rich, layered poster was just too evocative and pretty not to share. A highly nuanced blend of vibrant color, historic illustrations, found elements and a bit of Photoshop light and magic come together here with a decided sense of drama. Happy Halloween 2012, all!

Shown Here: Event Poster

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Propper Tactical Brand Concept

Sometimes I showcase here the concepts that aren’t selected. I believe strongly in presenting only options to clients that are both artful and viable. However, of everything presented, only one can make it. This concept for military and tactical icon Propper International is a great example of something that was not selected, but that retains a strength and beauty that makes it worth sharing.

Let me just say, I love these guys. This assignment was a hell of a lot of fun to create and trust me when I tell you that though I really did love the work featured in this post, the concept they selected (and I have since executed) was the right choice and is VERY compelling. Frankly, I can’t wait to show you that work. We’re all very excited for the official launch.

This concept brings a heavy infusion of lifestyle to a powerful new tactical line of gear Propper is bringing to market. Colorful, iconoclastic and real, the work treats the target audience here with both the intelligence and consumer savvy so often absent in this sector. I was the hands-on designer for all of this, a co-concept lead and wrote the line descriptors (“Be Cool.,” Blend.,” “Perform.,” and “Move.”) for the brand.

Shown Here: Sample Advertising, Brand Identity Elements and Site Design

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UPBrand “Feel the Swagger” Poster Series

Built to showcase the three main areas of expertise at UPBrand Collaborative — Strategy, Service and Design — this poster series injects some swagger and retro funk into the agency brand. I used personal custom-created illustration and type for the main text elements on each poster to give both a contemporary urban flair to the series as well as an artful sense of touch. I was also responsible for all concept and copywriting on these. Fun!

Shown Here: Poster Series

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Paric Corporation Rebrand

It’s VERY gratifying when a client simply does it right. Not only when they engage creatively with a progressive solution in mind, but also when they build out the solution across touchpoints from the macro to the micro. Regional construction leader Paric did exactly that. I was grateful to act as Creative Director and design lead throughout the process, designing both identity materials as well as a full signature style for the brand.

A revisioned Paric wordmark was at the heart of a new visual approach for the brand. The conceptual center of the design for the wordmark is within the “A.” The interplay of positive and negative space creates a dual image of both the cupola of a building, capturing what Paric builds every day and also a red pencil, representing the pre-construction process, a planning cycle that Paric is a recognized industry leader in.

Coupled with the revisioned wordmark is an iconic new logo. The new mark takes the building / pencil shape from the wordmark and builds on it, further driving the concept home. The mark leverages design touches from the international Art Deco period to echo a rich history of building; a nod to a time of fascination with and belief in the power of construction worldwide.

These core elements form the basis for a wide range of materials.

I also personally wrote the new tagline: “EXPERIENCE. EXCELLENCE.” The periods within the tag allow it to be read two distinct ways. Both “experience” and “excellence” are elements essential to a great build process and the periods allow us to call those qualities out in a specific way. The tagline does also read as a directive for clients to “experience excellence.”

I also acted as Director and Creative Director on video pieces for the new brand. I had the VERY distinct pleasure of working with Brant Hadfield as DP on the project, Susan McMichael who crafted the overarching story arc and Kyle Dufendach as editor. I LOVE framing up architecture in-lens and this was wonderful to shoot. The resulting style is progressive and elegant in turns. The motion graphics elements within the piece are also the result of design and motion direction on my part with Kyle using his great skills and knowledge to give it nuance and touch. I am showing a slice of the long format video here with the motion graphics logo build.

Shown Here: Mark, Brand Colors, Site Sign, Advertising Sample, Hard Hat, Truck Concept, Safety Logo, Business Card (Front and Back) and Selected Video Samples

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“The Runner’s Manifesto” Poster

For the uninitiated, I have engaged a running coach. The past couple of years have been a wonderful period of rediscovery with running for me. I’ve been running a variety of types of races and putting one foot in front of the other with as much grace and elegance as I can muster has been a big part of every week. Jason Fitzgerald, a Silver Spring, MD gent, is my savvy coach and one heck of a talented runner. A recent piece that he penned entitled “The Runners’s Manifesto: 18 Inspiring Ways to Improve Your Running and Life” offered some truly awesome advice and inspired me to give the piece some design love. The attached poster was the result. A bit of a labor of love for me, please share it with your runner friends.

Please visit Jason’s blog to download a version of the poster, for awesome info and cool inspiration: StrengthRunning.com

Shown Here: Poster with Detail

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STL Symphony Save Powell Hall Campaign

The Boston Symphony tweets: “Ha. Ha. Amazing. :-)”

The Riverfront Times says: “Save Powell Hall: Concert Marketing Doesn’t Get Any Better Than This”

From STLToday: “SLSO begs public: Save Powell Hall!”

An LA arts and music blog crows: “…By far, the best orchestral marketing and advertising effort I’ve seen lately — probably ever — is St. Louis Symphony’s “Save Powell Hall” campaign.”

STLMag.com states: If we don’t take action now, Powell Hall is going to explode.

And… The St. Louis Business Journal, too.

I love creating disruptive marketing solutions. I feel it’s been a hallmark of my career. This very recent campaign for the St. Louis Symphony was a wonderfully fun example of that.

I acted as the concept, design and copywriting lead for the campaign, creating the initial idea, flowing it out to a signature style for the campaign, penning copy throughout and creative directing any other moving parts with the Symphony’s internal team and contract specialists. The campaign featured postering, an engaging website that acted as a hub for the campaign, outdoor applications (both for billboards and metro transit stops) and a “viral-style” video shot by Brant Hadfield with SFX and production by Terry Coolidge.

All of the coverage for the campaign was gratifying to see, but the fact that sales were up was the real “reward,” here. In all, a fun and engaging solution for a gem of the nation’s arts landscape.

Shown Here: Campaign Video, Mark Design, Sample Poster & Wheatpasting, Website, Sample Outdoor Applications and Poster Concept

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PCL Construction “Horizons” Magazine

Another awesome project for $6 billion building giant and corporate mensch PCL Construction.

This contemporary refresh of PCL’s flagship magazine, Horizons, gives the company a great new outreach tool built around engaging storytelling and confident, progressive design. Evocative, full-page photography gives viewers a unique glimpse into the projects themselves while rich color overlays and forward-looking typography underscore the firm’s commitment to innovation. The grid elements throughout also hearken back to the nature of design-and-build projects.

In all, a wonderful example of the power of design to communicate the intangible aspects of a brand and the heart of an enterprise.

Shown Here: Front Cover and Selected Inside Spreads

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STL Symphony “Naughty” Campaign Concepts

In my work life, I have the privilege of calling the internationally known St. Louis Symphony a client. I’ve shown some of my work for them here before. Simply put, the classical music scene ain’t what it use to be — exciting things are afoot. These engagement concepts show a bit of that new spirit. Fun, irreverent and just a touch naughty, these designs highlight the darker, more subversive side of an avant-garde Prokofiev classic. These are concepts that were not selected, because we actually have some other ideas that are more fun than this (I can’t wait to see those come to fruition), but I had a ton of fun designing these and they had an undeniable beauty. I wanted to share them here.

Shown Here: Posters and Detail

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Pear Tree Dressing Packaging Suite

Carrying forward the packaging redesign I started for gourmet brand The Pear Tree, I recently created a new packaging suite for their signature dressing selections. Fresh, clean, contemporary and eye-catching, these designs capture the spirit of the brand while generating new interest in the product among a sea of sameness in the supermarket refrigerated dressing section — see in-store photos below to get a sense of the “pop” inherent in this graphic approach.

Shown Here: Flat Label Designs and In-Store Photos of Packaging

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UPBrand Shirt

The great thing about extending the brand for a creative branding agency is the freedom. With agency branding, breaking the rules in unexpected ways is expected. At an agency, being off brand is essential to the brand.

That’s where this shirt comes from. Bold, avant-garde, progressive and hip this one says a lot about where UPBrand is headed as a brand and the fun one can have with just one color.

Shown Here: Front and Back Shirt Designs

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PCL Construction Houston Ad

PCL Construction, a $6 billion international construction giant, the largest construction company in Canada and now #6 in America, asked UPBrand to help them further strengthen their brand position in the U.S. and abroad. To that end, I designed an arresting series of ads meant to generate awareness and interest in PCL’s expansion into the Houston area. This ad had a wonderful layered quality, creating interest through texture, nuance and dimension. In total, a very fun awareness ad for a great company.

Shown Here: Full Ad

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UPBrand Storybook

Delivering world-class creative and brand clarity across the full range of channels and client areas of focus is the UPBrand mission. This “storybook” for the agency tells that story.

Built upon the “signature style” I had previously developed for the brand, this piece acts as the most complete exploration of that style in print to date, bringing an artful flair to the Bauhaus-driven grid present throughout the agency’s materials. The piece balances iconography and razor-sharp typography with rich photography, color blocks and whimsical vintage illustrations to create a unique approach. Overall, it’s a very inventive and engaging piece and was a ton of fun to create.

I also functioned as concept lead and copywriter on a good portion of this as well.

Shown Here: Cover Detail and Interior Spreads

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Precision Foods / Chick-Fil-A Promotional Materials

Dry blending and packaged foods specialists Precision Foods and beloved chicken franchise Chick-Fil-A both have a reputation for unmatched quality. Really, a perfect match. This awareness in-store campaign promotes one of Chick-Fil-A’s best-kept-secrets: hot cocoa. It’s not on the menu, but thousands of customers already know about this delicious drink option on cold days. Here are two concepts for the campaign.

The first concept takes a rich tantalizing approach; juxtaposing bold, contemporary “chocolate” typography with dramatic photography and cheeky attitude. The second is an illustrative, immersive take leveraging texture, humor, color and a classic typographic layout to rich effect. The campaign contained in-store signage, tray liners and drive through window clings.

I also functioned as concept lead and copywriter on these as well.

Shown Here: In-Store Signage

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STL Symphony Ads

I acted as director on the shoot for a series of video pieces for the STL Symphony, framing shots and providing overall look and feel direction for the pieces. I also worked as creative director in the edit suite, creating motion graphics for the pieces in addition. Rob Durbin was the shooter on this and Scott Conger acted as the editor on the series. Both did a really wonderful job and really made the pieces what they are. Jeff insco was also fundamental in developing the story here. Great job by all for a wonderful client!

Shown Here: :60 Spot(Recommended), 6 Minute Brandumentary (Recommended) and Motion Graphics Detail

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Parkway Schools Rebrand

Founded in 1954 and now serving over 17,000 students, the award-winning Parkway School District has long had a reputation for excellence, innovation and advanced thinking. However, Parkway was ready for a new face to the world to coincide with an exciting new strategic direction for the district.

The excitement of a “new day for Parkway” catalyzed my work and provided inspiration throughout the process as I developed everything from a progressive new visual brand platform with a new identity and brand standards to new print and video applications to tell the story of the galvanizing change redefining this educational leader. Overall, the approach is fun, clean, classic and friendly.

The mark itself carries a double meaning through a hidden image. At first glance, the strength of a sunrise image provides a clear link to the concept of a new day. With a longer look, the image of a open book, with pages actively spread reveals itself.

For video, I personally created the motion graphics aspects of this including the logo sting and type and graphic animations. I acted as director on shoots for both video and still photography for all district rebrand materials and also directed the edit of video elements. Editor Christina Geisen acted as the video editor here and I had a ton of fun working with her on this. Brant Hadfield and John Fedele did an amazing job of shooting video and still photography respectively and I really enjoyed working with them as well.

As the father of a daughter in the Parkway district, I was thrilled for the opportunity to create such an exciting new face for a brand I care so much about personally.

Shown here: Brandumentary Video, Mark / Wordmark with Color Choices for Individual Schools, Brand Standards Book (In Spreads) and Strategic Plan Book (In Spreads)

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The Salvagery Brand Package

Portland, OR improv jazz trio The Salvagery’s July 2011 release “Triage” is a triumph of experimental work. At once contemporary and exuberant, “Triage” builds on the heritage of great albums in the improv tradition. The work is pure fun.

These designs built around the album build on that iconoclastic spirit and birthright. The look and feel here balances personal, custom-created typography and illustrations with rich color to create a bold approach that captures the essence of vintage 40’s -60’s  jazz album covers from great labels like Columbia and Blue Note. I loved working on this one!

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Ready + Willing Site

The St. Louis-based not-for-profit “ready+willing” represents an amazing idea — ready+willing forms mentorship teams in the creative industry (experienced creatives with those at a lower experience level) and connects them with non-profit organizations to help them with their marketing needs. A wonderful and timely concept.

This site for the organization strikes a great balance between a clean, easy-to-understand typographic approach and organic, dimensional hand-wrought elements. Engaging and engaged people shots representing the young, diverse St. Louis creative community that is the lifeblood of r+w are included throughout the designs and in a rotating home page animation. The doodle patterns in the designs bring a sense of fun and personality to the site as well — each section has a unique pattern integrated into the page.

Overall, something very fun and engaging that I was proud to be a part of. The site is currently in development.

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UPBrand Promotional Poster

Who doesn’t love The Muppets? And, if you don’t…I’m not sure if you can be trusted. They’re at the center of both the concept and the design of this promotional poster for UPBrand. Created as a piece to reach out to prospects we’re courting from a business prospecting standpoint, the poster brings a metaphorical smile to the concept of working together. Fun.

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Connexio Media Presentation Materials

Connexio Media offers college and university campuses a new way to reach students, faculty and visitors with information and alerts. Each campus gets its own network of state-of-the-art outdoor digital displays to connect the campus community with vital information — providing both safety and better engagement.

On this project, the client came up UPBrand with a logo and nothing more. As part of our storytelling approach, we took Connexio through a full discovery process, giving them a complete brand platform to work from. These presentation materials came out of that.

Bold, engaging, dimensional and textured, the visual “signature style” I developed was devised to convey a strong sense of movement and inter-connectivity. Coupled with a system of iconography, the overall approach balanced clarity with excitement and engagement. This rich style was a natural fit for a motion graphics piece and the animation I created leverages the dimensional overlays and shapes to interesting effect.

Shown here: sample presentation screens, iconography samples and motion graphics company overview

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Children’s Home Society of Missouri Site

Another recent launch I was very pleased to see was the site for the Children’s Home Society of Missouri (CHSMO).

CHSMO is a treasure on the Missouri non-profit scene. Founded in 1891, the Society has been focused on providing children with safe, loving and happy homes. Strong families, counseling, education and advocacy have also become hallmarks of CHSMO.

The site dovetails with an identity evolution being explored by Heidi Jost and leverages the brand’s central colors while building interest through simple use of type, graphics and bold, evocative and immersive imagery. Both this and the recently posted Trailnet site (see below this post) demonstrate the proverbial “Holy Grail” of web design for me — a mix of informative and organized information design, typographic hierarchy, supporting graphics and beautiful photography. For me, that’s a perfect mix and I think this site does a great job of illustrating the elegant power of those elements. Who says great usability, system fonts and information-oriented sites can’t be beautiful?

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Trailnet Site

I was thrilled to see the recent launch of a project I provided the design and digital brand for.

Trailnet is a great Missouri organization that focuses on building healthy, vibrant communities through activity and community connections. I led and creative directed the team that established new brand standards and messaging for the organization and was pleased to be able to personally design all of the digital extensions of that brand, breathing life to a great platform for the print world created by Rob Hutti, a team member.

The result is clean and evocative, bringing both an approachable feel and a sense of simple honesty through scale, clarity and organization of design and typography. Shown here: homepage (original design), second level page (as launched) and sample interior page detail.

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UPBrand Brand Package

Recently, I started my tenure as the Vice President / Creative Director of UPBrand, a St. Louis-based agency focused on building brands through storytelling. I’ve already been having fun with great design and concept and one part of that has been establishing the aesthetic and visual brand for the agency itself. A good friend and talented independent designer Ben Franklin had started the proceedings with identity work before I arrived. I have taken the mark that Ben established and created a look and feel for digital assets, packaging, presentation materials, apparel and motion / video.

The work strikes a balance between a very clean, linear, type-driven, Bauhaus-inspired approach and found ephemera and organic, hand-wrought design elements used both metaphorically and to bring a human touch to the designs. It’s always very rewarding to bring a brand that I am close to like this to life.

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Duo + Quintess Brand Package

The most beautiful vacation homes in the world’s most coveted locations totally staffed to meet your every need. That is Quintess — a luxury club for discerning vacationers with resources. I recently had the opportunity to offer up site designs for the main Quintess site as well as both identity and digital brand assets for a new vacation club within the Quintess house of brands called “DUO.” The work strikes a balance between sleek elegance and a rich, textural approach. The site designs themselves use a mixture of gorgeous photography of the properties themselves, clean, elegant typography, deep, evocative color scheming and custom damask patterns. The DUO identity is at once bold, contemporary and rich. The split “O” at the terminus of the mark signifies the concept of “II,” speaking to the brand’s direct relationship to the main Quintess offering. I really enjoyed putting these together.

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Pear Tree Packaging

The Pear Tree Restaurant is a jewel of fine dining in Bevier, Missouri with a national reputation for food excellence and peerless service. When the Pear Tree does something, it does it right. That’s the central theme behind a new line of packaged foods from The Pear Tree. This packaging for fine croutons made from the best ingredients and artisan breads captures this central belief while introducing a new, more contemporary flavor to the restaurant’s face to the world. At once modern, bold and approachable this design communicates the exciting new feeling of this new chapter for The Pear Tree brand. This is the first of a series of packaging assignments including a flight of salad dressings and BBQ sauces. I will post those as developed and roll this into a single case study.

Also shown: Two additional concepts for the package that we’re not selected but were compelling in their own right.

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Hardee’s 50th Anniversary Campaign + Tour

50 years of great Thickburgers, beautiful girls and good times, now that’s something to celebrate. When Hardee’s was looking for a unique way to spread the word about it’s 50th anniversary, 4ORCE got the call. This concept incorporates a heavy brand push into a buzz-generating tour and social media campaign. The central idea: building the ultimate girl country band for a national Hardee’s 50th birthday party — “Electra Starr and the Heartstrings” (and then “Stealing Angels”). The campaign is a home run for Hardee’s midwestern values with a mildly sexy wink and builds on existing brand sentiment while providing bold new texture to Hardee ’s reputation in the marketplace. I lead the development of all aspects of this brand campaign. From co-development of the campaign’s central theme and brand integration down to design of all touchpoints personally, I had a ton of fun with this one. Sadly, a merger left this campaign unfinished.

I’ve included just a few selected examples of my design work for the campaign for flavor below. Shown here :: Posters, Vehicle Wrap, Apparel and Digital Assets

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“Friday Night Fights” Title Sequence

This is a title sequence for “Friday Night Fights” — a series of social usability “deathmatch” videos where live lab footage is shown pitting two similar websites against each other to determine which is more usable. The FNF wordmark is also mine. It’s all custom letterforms and ties in with the suite of other 4ORCE wordmarks for various initiatives.

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NGAGE Video Case Studies

These video case studies for NGAGE show a touch of my motion work. I love to work with video and motion graphics as it brings such a visceral element to the mix. As a creative who believes very strongly in storytelling, the interplay of motion graphic design elements, footage and music / audio powerful and compelling and very enjoyable to work with.

For more examples of my motion work, please visit my YouTube channel.

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Scottrade Broadcast Concept

This TV concept for online-broker Scottrade builds on the idea of social norming to spur new accounts. It’s a graphic-centric campaign that uses numbers and statistics to highlight the amazing things Scottrade accomplishes each month, driving home the idea to potential account holders that “everyone’s on board with a company that’s moving in the marketplace, perhaps I should be, too.”

CEO Rodger Riney, a powerful symbol for the company, kicks off the ads, and the numbers do the rest of the talking. The ads would be updated each month with new statistics, announcements and achievements creating a campaign unique in the sector. Visually, rich motion graphics underscore both a sense of movement, time and mood.

Shown Here: Sample Screens + Details

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