I’m thrilled to share a wee bit about who I am, what I believe, and the work I have created. Thanks for taking a look.
DUNE POSTER SERIES

These posters were created in celebration of Frank Herbertโ€™s landmark sci-fi โ€œDuneโ€ series. They offer a conceptual window into the universe and are an artistic exploration of color, form, and figure / ground relationships.

KEEP SCROLLING… WONDERS AWAIT YOU.
INCLUDING THESE BADASSES…
Michelob โ€ข Michelob Light โ€ข Microsoft โ€ข Intel โ€ข Budweiser Select โ€ข Goodyear โ€ข Michelob Amberbock โ€ข Busch Gardens โ€ข Wendyโ€™s Restaurants โ€ข LEGO โ€ข Hanes โ€ข Hardees โ€ข Express Scripts โ€ข Scottrade โ€ข Budweiser โ€ข Bud Light โ€ข Oโ€™Charleyโ€™s Restaurants โ€ข Trailnet โ€ข Furniture Brands โ€ข Bissingerโ€™s โ€ข Childrenโ€™s Home Society of Missouri โ€ข MOZO Shoes โ€ข Astound Sound โ€ข Your Travel Biz โ€ข STL Symphony โ€ข Washington University in St. Louis โ€ข Propper International โ€ข The Goddard School โ€ข Parkway Schools โ€ข Laclede Gas โ€ข Kent Precision Foods โ€ข St. Louis Community College โ€ข Onshore Outsourcing โ€ข The Pear Tree โ€ข Monsanto โ€ข Connexio Media โ€ข Actor Val Kilmer โ€ข Syracuse University โ€ข Boundless Technologies โ€ข Applied Theory โ€ข Bausch & Lomb โ€ข POMCO Insurance Group โ€ข Verity โ€ข General Instrument โ€ข Dairy Farmers of America โ€ข Havas Interactive โ€ข Dairylea Cooperative โ€ข Sundance Film Fest โ€ข Eggwork Productions โ€ข Actor Eliza Schneider โ€ข The Athleteโ€™s Foot โ€ข ADT Security โ€ข Syracuse University โ€ข Welch Allyn โ€ข Community General Hospital โ€ข Brightpoint โ€ข Frontier Communications โ€ข General Instrument โ€ข Food Bank of CNY โ€ข Black Clawson Converting Machinery โ€ข INMAR INTELLIGENCE โ€ข Gรถtz Dolls
IT’S BEEN A LONG, STRANGE TRIP…

09 SELECTED
CASE STUDIES

01

INMAR INTELLIGENCE

AREAS OF FOCUS
THE STORY

Inmar Intelligence is a 5,500+ person data and tech-enabled services company based in North Carolina. Serving in a range of executive creative positions for the company, I led a full visual rebrand of the organization โ€” retooling everything from the brand identity itself, to overall look and feel, to all applications and assets and brand expression.

I personally created the logo, wordmark, developed the overall style, codified the brand standards, and crafted selected pieces for relaunch including major storytelling pieces. I even painted the fine art pieces below personally. There is no way I could have achieved this overall result without the rockstar input of an incredible team. Special thanks to the Inmar Creative team for their hard work and careful execution!

Iโ€™m only showing a very small sampling of the work here to tell the story, but this was a Herculean task and the process took over a year and a half to launch.

THE WORK

02

SWIZL

AREAS OF FOCUS
THE STORY

Swizl is the spirits, wine and beer loverโ€™s one-stop shop for awesome product inspiration, delicious mixology ideas, and cash-back on the brands they love. Welcome to the party!

I personally created the logo, codified the brand standards, directed the UX / UI process and crafted selected pieces for the brand. The Swizl creatives on my team were incredible and I am very proud to showcase the work we created together!

THE WORK

03

THE YAKK NETWORK

AREAS OF FOCUS
THE STORY

I act as the Creative Director / sole designer for a podcasting group I started with three awesome gents here in Austin. Itโ€™s just a fun nights-and-weekends thing, but itโ€™s thriving and itโ€™s also fun opportunity for me to craft a brand and creative assets outside of a traditional client / stakeholder relationship.

From the identity and style to the brand standards to the expression of that brand in digital assets and audio / video applications, FOR BETTER OR WORSE… this is all me, with no team support. Fun!

THE WORK

04

WHOLE FOODS MARKET

AREAS OF FOCUS
THE STORY

Whole Foods Market needs no introduction. They defined heathy shopping for the marketplace and paved the way for organics, boutique food discovery and groundbreaking food venues in a stagnant quadrant. As Global Digital Creative Director for the company, I led several key initiatives, including development of the brandโ€™s first centralized ordering experience, digital support for WFMโ€™s first-ever advertising campaign throughout owned channels, the branding and creation of a new Wine Club (offering transactional processing and shipping), early-adopter exploration into Instacart and many more.

I am showcasing the work I personally created by my own hand here. As always, the support of my UX / UI team was intrinsic in these successes!

THE WORK

05

STL SYMPHONY

AREAS OF FOCUS
THE STORY

While leading the creative charge at UPBrand, I had the great fortune to work with the STL Symphony as a client partner. We were able to create some groundbreaking work on their behalf. Work that was a ton of fun to create, was incredibly effective, and ended up in the awards shows.

A good share of this work was output I personally created myself. I directed the video work from shoot to edit and provided direct motion graphics support. A huge thank you to the video shooting and editing crews!

THE WORK

06

4ORCE DIGITAL

AREAS OF FOCUS
THE STORY

I was the Vice President / Creative Director at 4ORCE Digital. It was one of the most fruitful creative times of my career. I wanted to feature the brand work I created for the agency itself on this portfolio because it makes for a great case study.

This was work I personally created myself. I literally created everything in service of this agency. A ton of fun! I wanted to give a big shout out to Dan Curran whoโ€™s partnership and open mind, made this work possible. I also want to put a fist in the air for my former 4ORCE creative team! I miss you all.

THE WORK

07

ANHEUSER BUSCH

AREAS OF FOCUS
THE STORY

I was the Vice President / Creative Director at 4ORCE Digital. It was one of the most fruitful creative times of my career. I wanted to feature the brand work I created for the agency itself on this portfolio because it makes for a great case study.

In my past, across multiple agencies, I created several initiatives for beer giant Anheuser-Busch. The great thing about clients like this can be summed up in two things :: 1) their desire to do genuinely interesting workโ€ฆ and 2) their fearlessness. Itโ€™s a perfect environment for a creative to play in.

I very personally created the work shown here myself.

THE WORK

08

OTHER SELECTED
DESIGN + ILLUSTRATION

AREAS OF FOCUS
THE STORY

As a creator, I love to just stretch and use my skills to express myself and justโ€ฆ Create. These are all projects totally of my own concept and creation.

THE WORK

09

PHOTOGRAPHY

AREAS OF FOCUS
THE STORY

I love to document my world with a designer’s eye. Life presents us with so many opportunities for learning through the unexpected juxtapositions and alignments we find around us every day. Finding and capturing those brings me a ton of joy.

THE WORK