DAVID EDWARD JOHNSON

From the subtlety of the sublime to the electricity of the edge, I remove friction, create desire, and bring the noise.

08 SELECTED CASE STUDIES

01

CASE STUDY Areas of Focus

• Identity
• Style
• UX / UI
• PRINT
• VIDEO
• Other Stuff

INMAR INTELLIGENCE

The Story

Inmar Intelligence is a 4,500 person data and tech-enabled services company based in North Carolina. As global Creative Director for the company, I led a full visual rebrand of the organization — retooling everything from the brand identity itself, to overall look and feel, to all applications and assets and brand expression.

I personally created the logo, wordmark, developed the overall style, codified the brand standards, and crafted selected pieces for relaunch including major storytelling pieces. I even painted the fine art pieces below personally. There is no way I could have achieved this overall result without the rockstar input of an incredible team. Special thanks to the Inmar Creative team for their hard work and careful execution!

I’m only showing a very small sampling of the work here to tell the story, but this was a Herculean task and the process took over a year and a half to launch.

MARK + FULL LOCKUP WITH TAGLINE

GLOBAL BRAND STANDARDS WEBSITE

VIDEO + MOTION GRAPHICS

WEBSITE

CAMPAIGN COLLATERAL

SIGNAGE (ACROSS NORTH AMERICA)

ENVIRONMENTAL

“INMAR STORY” DECK

CORPORATE PRESENTATION TEMPLATES

FINE ART I PERSONALLY CREATED FOR NEW FACILITIES INSPIRED BY THE NEW BRAND — MIXED MEDIA ON CANVAS

02

CASE STUDY Areas of Focus

• Identity
• Style
• UX / UI
• VIDEO
• Other Stuff

SWIZL

The Story

Swizl is the spirits, wine and beer lover’s one-stop shop for awesome product inspiration, delicious mixology ideas, and cash-back on the brands they love. Welcome to the party!

I personally created the logo, codified the brand standards, directed the UX / UI process and crafted selected pieces for the brand. The Swizl creatives on my team were incredible and I am very proud to showcase the work we created together!

MARK + APP ICON

BRAND STANDARDS

“You absolutely nailed the brand with Swizl. This look and feel is perfect.”

~ DIGITAL LEAD FOR PERNOD RICARD

Native Mobile App

VIDEO + MOTION GRAPHICS

WEBSITE

SOCIAL VOICE GUIDELINES

03

CASE STUDY Areas of Focus

• Identity
• Style
• UX / UI
• VIDEO
• AUDIO IMAGING
• Other Stuff

THE YAKK NETWORK

The Story

I act as the Creative Director / sole designer for a podcasting group I started with three awesome gents here in Austin. It’s just a fun nights-and-weekends thing, but it’s thriving and it’s also fun opportunity for me to craft a brand and creative assets outside of a traditional client / stakeholder relationship.

From the identity and style to the brand standards to the expression of that brand in digital assets and audio / video applications, this is all me, with no team support. Fun!

MARK + WORDMARK

BRAND STANDARDS

VIDEO + AUDIO IMAGING

WEBSITE

NATIVE MOBILE APP

“Easy to use and nice to look at. This app is awesome.”

~ YAKK SUBSCRIBER

NETWORK SHOW BRAND PACKAGES

PITCH DECK

OTHER BRANDED APPLICATIONS

04

CASE STUDY Areas of Focus

• Identity
• Style
• UX / UI
• Other Stuff

WHOLE FOODS MARKET

The Story

Whole Foods Market needs no introduction. They defined heathy shopping for the marketplace and paved the way for organics, boutique food discovery and groundbreaking food venues in a stagnant quadrant. As Global Digital Creative Director for the company, I led several key initiatives, including development of the brand’s first centralized ordering experience, digital support for WFM’s first-ever advertising campaign throughout owned channels, the branding and creation of a new Wine Club (offering transactional processing and shipping), early-adopter exploration into Instacart and many more.

I am showcasing the work I personally created by my own hand here. As always, the support of my UX / UI team was intrinsic in these successes!

WEBSITE REDESIGN :: HOME AND INTERNAL PAGES

WHOLE FOODS CATERING EXPERIENCE

The rework resulted in a 137% increase in conversion and a 173% increase in revenue YOY.

Native Mobile App :: PHONE SCREENS

NATIVE MOBILE APP :: TABLET SCREENS

CUSTOM INSTACART INTEGRATION

WHOLE FOODS WINE CLUB :: IDENTITY + Transactional SITE

05

CASE STUDY Areas of Focus

• Identity
• Style
• DISTRUPTIVE
• UX / UI
• VIDEO
• Other Stuff

STL SYMPHONY

The Story

While leading the creative charge at UPBrand, I had the great fortune to work with the STL Symphony as a client partner. We were able to create some groundbreaking work on their behalf. Work that was a ton of fun to create, was incredibly effective, and ended up in the awards shows.

A good share of this work was output I personally created myself. I directed the video work from shoot to edit and provided direct motion graphics support. A huge thank you to the video shooting and editing crews!

VIDEO + MOTION GRAPHICS

“SAVE POWELL HALL” DISRUPTIVE Campaign

“By far, the best orchestral marketing and advertising effort I’ve seen lately — probably ever — is St. Louis Symphony’s ‘Save Powell Hall’ campaign.”

~ LA ARTS MAGAZINE

“Ha. Ha. Amazing!”

~ BOSTON SYMPHONY

“Save Powell Hall: Concert Marketing Doesn’t Get Any Better Than This!”

~ THE STL RIVERFRONT TIMES

06

CASE STUDY Areas of Focus

• Identity
• Style
• UX / UI
• VIDEO
• Interiors
• Other Stuff

4ORCE DIGITAL

The Story

I was the Vice President / Creative Director at 4ORCE Digital. It was one of the most fruitful creative times of my career. I wanted to feature the brand work I created for the agency itself on this portfolio because it makes for a great case study.

This was work I personally created myself. I literally created everything in service of this agency. A ton of fun! I wanted to give a big shout out to Dan Curran who’s partnership and open mind, made this work possible. I also want to put a fist in the air for my former 4ORCE creative team! I miss you all.

IDENTITY + VISUAL LANGUAGE + CUSTOM TYPOGRAPHY

This custom typography was a COMMARTS typography finalist.

VIDEO

WEBSITE

INTERIOR DESIGN

The 4ORCE offices were featured in publications as among the coolest office spaces in STL.

07

CASE STUDY Areas of Focus

• DISRUPTIVE
• Style
• UX / UI
• VIDEO

ANHEUSER-BUSCH

The Story

In my past, across multiple agencies, I created several initiatives for beer giant Anheuser-Busch. The great thing about clients like this can be summed up in two things :: 1) their desire to do genuinely interesting work… and 2) their fearlessness. It’s a perfect environment for a creative to play in.

I very personally created the work shown here myself.

MICHELOB FAMILY OF BEERS DIGITAL

Addy Interactive Gold Award Winner

MICHELOB AMBERBOCK DIGITAL

BUDBOWL CAMPAIGN / DIGITAL WORK

08

CASE STUDY Areas of Focus

• ILLUSTRATION
• Style
• UX / UI
• VIDEO

PERSONAL WORK

The Story

As a creator, I love to just stretch and use my skills to express myself and just… Create. These are all projects totally of my own concept and creation.

VIDEO + MOTION GRAPHICS

PERSONAL CLIENTS

POSTERS

OTHER ILLUSTRATION