Case Study :: Swizl :: Native Mobile Apps

The Swizl native mobile apps (for both iOS and Android) form the functional center of the platform, enabling brands to fully take advantage of the virtuous cycle of content and promotional savings opportunities inherent in Swizl and placing their target users at the center of that cycle. I acted as experience and design lead on the apps, leading the ultra-talented design team and working in close concert with the equally-as-talented engineering squad on the project.

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Case Study :: Swizl :: Responsive Web

Another key component of the Swizl digital platform is the brand’s website. It forms the backbone of the content side of things and acts as the inspiration and discovery center of the brand. I oversaw the design of the site, establishing both overall and executional direction and worked with both designers and developers to actualize the vision.

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Case Study :: Swizl :: Content and Social Marketing

For any brand in today’s marketplace, social and content marketing has become a pillar of both the outreach platform and the brand itself. This is especially true of Swizl because of its unique value proposition at the center of a nexus between savings and content. I personally led the charge on all of this for the brand, creating the social and editorial voices and standards for Swizl, marshaling internal and external resources to write, design and shoot content and often diving in hands-on and creating work myself. It’s been crazy, but a ton of fun!

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Music League Identity System and Digital Experience Design

Anyone who knows me knows that I love music. I like it so much, that I actually consider it a vice on some levels. (LOL!) So, when a friend approached me about joining something called Music League, a weekly thematic competition for music lovers (think fantasy football, but with music), I was all in. After playing a couple of seasons, a talented member of the league approached me to develop an icon to mark the game (thanks, Nathan). That very quickly became a full brand, featuring custom mark, lockup, tagline, avatars, glyphs and full system redesign. I was in hog heaven. I have collected a small portion of the assets I developed for the brand and the system. We’re already talking about a healthy second phase to the project (let’s go native mobile), so stay tuned for updates. I loved this one!

Shown Here :: Mark, Lockup, Colors, Type, Avatar Set, Glyph Set, Sample Desktop, Tablet and Phone Responsive Digital Experiences

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Hopster Rebates Brand Development and Digital Design :: A Case Study

I’m proud to announce the launch of a new brand in the digital savings space :: Hopster Rebates. This marks an important milestone for Inmar (where I serve as design leadership) as it is a consumer-facing brand, app and site for a company not traditionally known for that. I led the design effort on this one and was so pleased to collab with very talented folks in that endeavor. Romeo Mariano on my team absolutely rocked it with the synthesis on the final mark and the Android designs shown here. Javon Greaves totally killed it on the illustrations that, in many ways, made the brand distinct and ownable. He also did the iOS designs. Nice work, all.

I thought for this post, I would use it as a case-study in process, detailing what we created from a brand standpoint and how that was actualized in the digital space. This was a process I led and I was very pleased with the results. I also created the web portions personally, other aspects and provided strategic oversight.

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The Celebrated Cold Brew Tea Situation Brand Package

This was fun, fun, fun. In conversation, a former colleague and friend mentioned that he was exploring the world of cold brew tea. I loved the concept and offered to develop a brand package in support. These are the results. This reflects all of my work, from naming to branding, packaging and digital.

Shown Here :: Identity, Branding, Packaging, Apparel, Responsive Web Designs

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TasteCrate Full Package Development

This was the flagship of Inmar’s consumer exploration into subscription commerce. This one is very “me,” folks. I devised and sold the original concept, developed the identity, created the overall style, generated and designed the sales materials, scripted and directed video production, wireframed and creative directed web assets and acted as lead designer on a range of things from outdoor applications to packaging (crucially important for this concept) to “selfie walls.” We were working with a “sensible” budget, but that only added to the challenge and the fun. Though we couldn’t ultimately do everything we wanted, this was playtime to an extent for me. Fun!

Special thanks for working with me on the web for this, Javon Greaves. You are a talented gent! Romeo Mariano got a shoutout on the Baby Bundles work, but he was the man on the video work here. Thanks for putting up with my direction, my man. Big ups to Chris Dick on this one, too. His crazy animation skills were brought to bear.

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Propper Tactical Brand Launch

I’m pleased to share the final result of the Propper Tactical brand launch. In an earlier post, I shared a colorful and engaging exploratory concept for this assignment. In contrast, the selected approach shown here is rich, textural and “engineered” with a clear lifestyle focus. It was paramount with this brand launch to do something genuinely different; something real for a real, savvy consumer target audience. The iconography and brand elements here speak to the concept of a “tactical system” with integrated imagery and clarity of purpose. Sleek, tactile textures bring touch and a decided sense of quality to the piece while the white graphic bar overlays underscore the central concept of the rank of “officer.” This is a bold, smart brand for well-engineered gear for today’s intelligent tactical law enforcement professionals.

Again, I was the hands-on designer for all of this, a co-concept lead and wrote the line descriptors (“Be Cool.,” Blend.,” “Perform.,” and “Move.”) for the brand.

Shown Here: Teaser Videos, Brand Identity Elements, Hangtags, Sample Advertising, Site Design

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Baby Bundles Brand and App Design Evolution

I’m doing something a bit different with this one. I’m showing evolution here. This was a part of an exploration of subscription commerce concepts for Inmar. This concept was (obviously) focused on new mothers. The important thing to note is how the process is made manifest in these designs. The initial identity shown at top was a runaway success in consumer testing, but the name didn’t make the legal trademark gauntlet. The app designs shown below that were also not a hit. That means refactoring. The identity was originally mine (as were the less successful app designs), so I reworked that myself and also creative directed the app refactor performed by a VERY talented member of my team, Romeo Mariano. Thanks, Romeo!

Shown Here :: Identity, Round 01 App Designs, Revised App Designs

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Brühaus Trademark Style and Digital Package

“A DIFFERENT KIND OF BEER FOR A DIFFERENT KIND OF BEER DRINKER.”

This trademark style and digital package for boutique beer brand Brühaus, pays off that tagline in spades. Eschewing the traditional trappings of “olde” beer, Brühaus speaks to a targeted audience with a signature look and feel that says “iconoclast.” Underscoring that central concept, the mark, type and style elements here all communicate a strong sense of the hand-done. Our content throughout and the focus and style of the app all do the same. It all adds up to a collection of fun design elements built on the DIY ethic so prevalent in skate culture.

Shown Here: Marks, Wordmarks, Custom Typography, Colors, Packaging, Web, App Screens

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