NGAGE has become 4ORCE. It’s a compelling rebrand that embodies a reimagining and broadening of the agency scope and capabilities.
I created the new 4ORCE mark as a subtle nod to the existing NGAGE brand I developed. It is bold and progressive and uses custom-created letterforms to convey a sense of “digital.” The brutish nature of the type also brings a decisive strength to the brand as well.
One major portion of the agency’s expanded service offerings is the opening of our new User Experience Lab. I created custom brand elements for that as well, building on the main 4ORCE letterforms. The result has the same sense of presence as the main mark with a touch of “science fiction” sprinkled over the top.
I also created custom iconography as a part of the overall brand to show the unique blend of services present at 4ORCE. Though capturing complex concepts like “Insights and Intelligence” might appear difficult, I approached this with clarity and a touch of whimsey at the forefront of my thought. The icons are stylish and do capture both the essence of the departments themselves with a smile.