Daily Me was another consumer subscription commerce exploration focused on women. This was not a popular concept as a CONCEPT, but the identity, app designs and overall look and feel were quite universally loved, so I am sharing it here.
I also wanted to share it because it features a powerful tool in my arsenal on the branding and digital sides alike :: the STYLE TILE. I love these. They exist somewhere in between the loose gestures of a mood board and the specificity of final designs. I have shown them on the Whole Foods Wine Club work as well. I use them whenever I can.
Shown Here :: Identity, Style Tile, App Designs