How do you connect with guys 18-27? Well, there are a few ways. Namely, hot girls, huge burgers and live events. with the Hardee’s “French Me” campaign, we gave guys all three.
To promote the launch of the new featured “French Dip Thickburger” (the lovechild of a Thickburger and a french dip sandwich), we put 4 hot maids on the road on Segways at the hottest events of the summer, on local media and heavily in the digital social media space. Guys loved it. Period.
I led the full brand / design effort here. My site design drove the look and feel for the whole campaign. I also took this to social media skins and created the video style and motion graphics portions. I creative directed the photoshoots for the campaign, collateral, promotional items including a vehicle wrap and signage, a full social media video initiative and the mark for the campaign.
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