It’s always incredible to be able to be a part of a revolutionary project in any way. That’s one reason I was thrilled to provide the identity for the exciting new sustainable footwear brand, BLUMAKA. BLUMAKA allows brands to utilize up to 85% recycled or organic content in outsoles, midsoles, or insoles. It means a faster, cheaper, better, cleaner, greener end-product for footwear brands.
BLUMAKA was started by an old colleague, Stuart Jenkins, former Chief of Innovation at Deckers Brand and Joe Skaja, a footwear innovation legend with experience dating back to the original launch of the Nike Air Sole and Chantal Herry, ex Eastman Kodak manufacturing guru. I was so pleased to work with them and to be able to be a small part of the BLUMAKA story.
The identity features custom typography and is designed to work well on a variety of surfaces, including extruded foam soles and insoles.
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