PCL Construction, a $6 billion international construction giant, the largest construction company in Canada and now #6 in America, asked UPBrand to help them further strengthen their brand position in the U.S. and abroad. To that end, I designed an arresting series of ads meant to generate awareness and interest in PCL’s expansion into the Houston area. This ad had a wonderful layered quality, creating interest through texture, nuance and dimension. In total, a very fun awareness ad for a great company.
Shown Here: Full Ad
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