Principia College Athletics “Think Bigger” Book
This book, created for Principia College, was a clear statement of something that Principia athletes have known for years: The mark of the Principia sports program is in the personal growth and changed lives of the young men and women on the field. A sports program for a small liberal arts school like Principia College can’t compete with Division 1 sports machines on sheer field experience. It can, however, compete when personal growth is the bar for measurement. That’s the goal of this piece — to convey that message.
Used as a recruitment piece for the college, this book carried that “growth” message forward in a very robust way through clear typography, bold use of color, immersive photography and evocative messaging.