Principia College Athletics “Think Bigger” Book

This book, created for Principia College, was a clear statement of something that Principia athletes have known for years: The mark of the Principia sports program is in the personal growth and changed lives of the young men and women on the field. A sports program for a small liberal arts school like Principia College can’t compete with Division 1 sports machines on sheer field experience. It can, however, compete when personal growth is the bar for measurement. That’s the goal of this piece — to  convey that message.

Used as a recruitment piece for the college, this book carried that “growth” message forward in a very robust way through clear typography, bold use of color, immersive photography and evocative messaging.

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