Bissinger’s Handcrafted Chocolatier Site
Once a favorite confection of King Louis VIV, Bissinger’s chocolate has a rich history stretching back to 17th centruy Paris. Even the famed Napoleon gave Bissinger’s chocolates to his beloved Jospehine. That’s a lot of history. The brand had a beautiful site, but a beautiful site with a problem. It wasn’t usable.
I led a redesign of the Bissinger’s site, both rebranding the digital face of the company in a very rich way and significantly reworking the information design of the site’s content itself. the transactional components were brought out in a more simple, elegant way that puts the users’ needs at the forefront.